This book provides 22 short chapters packed with real-world examples, templates, sample marketing procedures and screen shots taking you step-by-step through the essentials. With little time and effort, you will master the arts of:
- Blogging and microblogging
- Social networking and bookmarking
- Audio and video
- E-books and webinars
- Direct and indirect marketing
- Brand and relationship building
- Word-of-mouth marketing
- Expanding your reach and establishing your position
- Integrating with traditional marketing
- Evaluating results
Designed specifically for busy small business owners, this book puts you on the fast track to maximising your business’s visibility and generating profits—regardless of the size of your marketing budget or the time you have to devote to it.
By the end of the book, you will have completed a social-media marketing plan that produces real results and created a strategy for future marketing plans – all in just 30 minutes a day.
