Your Brand is NOT Your Logo
If you removed your logo from your website, flyers, advertisements and promotional material would your customers still know it’s you?
If the answer is ‘no’, you may want to think about all the other elements that make up your brand.
Your brand is EVERYTHING – not just your identity. It is how you communicate with your customers, how you answer the phone, how your staff interact with clients, your uniform, all of it… it’s how the outside world perceive your product or service. How do others talk about you when you are not in the room? Is this a great indication of your brand.
So, as you can see, your logo plays a very small part in your brand as a whole. Don’t get me wrong, a well-crafted logo that aligns with your values is the icing on the cake when it comes to your brand. It plays a very important role in being the symbol that captures the essence of your products or service.
Don’t settle for an “it will do” logo when it comes to creating a reputable brand that people will trust.
Contact us here if you need help and we will step you through the process. Elevating brands is our speciality!
