Hey! What if you could end clients trying to beat you down on price? And what if you could attract more of the clients that can actually afford your products and services?
According to marketing expert Seth Godin (author of classics like Purple Cow and Permission Marketing), it’s quite simple really.
Instead of trying to sell to everyone, you need to GET SPECIFIC.
Specific about who your products/services are for. And specific about who they are NOT for.
And that means doing something that fills most business owners with fear:
Saying NO to customers who are not your target market.
At the Business Growth Summit for Women Entrepreneurs session with Seth Godin, you’ll learn how to position your business to the right audience and gain the confidence to say:
“I made something of value for a select few people, and it’s worth what it costs.”
Just like that, no fuss.
If they can’t afford it, maybe it’s not for them. Or it’s not for them right now. That leaves space for you to find your ideal customer instead.
JOIN THIS SUMMIT SESSION:
Stop Marketing at Your Customers. Start Marketing with Them. with Seth Godin
Watch this Summit session to discover:
- How to justify the interruption into a customer’s life, by PROVIDING VALUE in your marketing
- Why all we need to be successful is the SMALLEST VIABLE MARKET
- Why you should say No to customers who are NOT your target market
- The difference between BRAND marketing and DIRECT marketing
- Why fear drives women business owners to market in a way they can’t measure (and what the more effective alternative is)
- Why low prices are NOT your friend
Meet Seth Godin
Seth is an entrepreneur, best-selling author, and speaker.
In addition to launching one of the most popular blogs in the world, he has written 18 best-selling books including his latest – This is Marketing (which we discuss in this summit session).
He’s also the only person in the world to be inducted into both the Direct Marketing Hall of Fame and the Marketing Hall of Fame.
Business Success takes mastering the Outer Game (the tactics and skills, the knowledge) AND also (and almost more importantly) the Inner Game (the mindset, barriers to growth and self-limited actions and thoughts).
You get access to 15 brilliant business minds, including Seth Godin, for one week only. So grab your place now.
Here’s to doing what you love,
Suzi Dafnis
CEO
HerBusiness
P.S. Want to know more? Meet some of my favourite entrepreneurs and authors in exclusive summit sessions. Watch them all or choose the sessions that will bring the most value to your business.
