Last week, I attended the Tasmanian Women Entrepreneur Awards as a finalist and saw the importance of storytelling first hand.
I know how powerful stories are – I tell my clients’ business stories every day in my line of work, but being part of the group of women sharing how they came into business was an exhilarating experience for us – and our audience.
Each business owner stood proudly to share the story of what had brought her to the point where she was an awards finalist, and the winner had all of us laughing and smiling along with her. Women are naturally great connectors, storytellers and sharers, and when we get together in a supportive group, we can be inspirational.
Each of us had something different to say about the journey we took as women, as business owners and, for some, as mothers to get to that point and, as a result, we added to the knowledge and experience of those successful women entrepreneurs who had gone before us.
I think it is easy to devalue the important role we play in inspiring others, instead of celebrating what we achieve in our businesses, so I’m going to set you a challenge… I want you to think about your story in business – what was the catalyst that started you off, how has your business grown and evolved and what have you learnt as a result?
Now that you have started thinking about your personal story in business, think about who will be inspired by it. Of course, there are the ABN community members, but think wider to your family, friends and neighbours. Is there an aspiring business woman out there who needs one more nudge to get started? And, could that nudge be your inspiring story?
