Valerie Khoo, Robert Gerrish and Suzi Dafnis look at how small businesses can best market themselves in this episode of The Venture.
This episode of The Venture looks at:
- How can small businesses most effectively market themselves
- (Online is going to be an obvious choice, but is it about method, frequency, having a plan, consistency?)
- Does the USP still have a role in small business marketing? How important is differentiating yourself to success?
- What opportunities to market are often missed? (e.g., extending brand across all customer experiences)
- Should you be growing your customer base in order to market to them or marketing in order to grow your customer base?
- What marketing methods have you seen work (that are perhaps not obvious)?
