In this article, Lauri Lassila shares crucial SMS and MMS marketing tips and explains how to craft compelling offers.
Create a Genuine Value Offering
Your customers need to feel that they are getting something that others aren’t when you approach them with an SMS. Your value offering needs to be compelling and it needs to be well timed.
As a rule of thumb, ask yourself if you were interested in receiving and taking action on the SMS yourself.
If the answer is yes, you are very likely to enjoy a great response rate. If the answer is no, you might wish to reconsider the value offering in the message. Good SMS content can come in the form of freebies, discounts, mobile coupons, reminders, links to free applications, competition entries, mobile video, alerts etc. Just sending out a vague sale alert tends to come across as spam and will most likely result in an opt-out.
Use Your Business Name as the Sender
Displaying the business name as the sender of the message makes your communication look and feel professional. Remember that since it’s not a number, recipients cannot reply to it so you still have to have an opt-out method in your message.
Don’t Forget Call-to-Action
Always engage your customer by adding a call-to-action. You can use SMS keywords to have people reply to the message or you can guide them to a mobile optimized site, ask them to respond with a phone call etc.
Use verbs like go, see, click, reply and call.
Aim to Measure Your Success
Having a specific call-to-action is essential, but it should also be measurable. With SMS & Email Messenger Pro you can easily track the success of your delivery, such as how many people received your message and how many people opted-out. These statistics are a good guideline as to how successful your campaign is, but there are many additional measurement techniques that you could use. If you have included a short URL in your SMS, you should always track how many clicks that link is generating.
Communicate Consistently
SMS works exceptionally well when you maintain a consistent line of communication with your customers. As a general guideline you should aim to communicate with your customers on a monthly basis. During peak times you may increase this to once a fortnight and then scale it down again during a slow season.
