HerBusiness announces a new webinar, The Impact Equation, that teaches small business owners the techniques of how to get your goals, ideas and delivery platform all aligned. The free one-hour webinar will be held on Thursday, 13 December 2012 at 12:00pm AEDT. The guest speaker is Chris Brogan, author of bestseller Trust Agents and co-author of new book, The Impact Equation.Chris says:
“Anyone can write a blog post, but not everyone can get it liked thirty-five thousand times.”
You were told to ‘just get on the social networks’ and you’d be successful. Start a Facebook page and you can just start cashing checks. But that didn’t happen. Why not? Because you didn’t have enough information, and you had too many conflicting goals. The Impact Equation is a simple formula for a complex challenge: getting a unique idea seen by a platform of value, and having that idea be cared about (and responded to) by a community that matters. If you’re selling, this is the new digital method (based on thousands of years of offline behavior). If you’re promoting, here’s how you rise above the noise.”
Starting from the big ideas and moving down to actionable ‘recipe cards’ for success, Chris Brogan will share with you the steps you need to rise above the noise.
During this webinar you’ll learn how to:
- Improve your goals and focus them towards ultimate outcomes
- Create better ideas that produce results
- Get your ideas spread to people that care about what you have to say
- Build a human network that matters to your goals
- Create a presence that works both online and offline
On completion of the webinar, you’ll understand how to reach a larger audience AND get that audience to act.
