The other day I was reminded of a process we had where we would also publish our marketing emails as blog posts on our website. This was a great way to repurpose the content and give it more life, and also to get the content out to a wider audience – the website visitors that aren’t in our database.
Simple. Great system. Easy to execute. It worked.
But, for some unknown reason, we’d fallen out of the habit of doing this. Instead, we started to publish content only in our emails – making it only available to those that opened the email. In an instant the content we’d worked hard to craft vanished. Gone. Stuck in an inbox.
Duh!
When we stopped our system of repurposing content we had abandoned a proven, winning formula and strategy for some other new, unproven formula or strategy.
We’d abandoned a successful strategy – something that was working.
And I’ve seen this happen time and time again – we get excited about a bright new shiny something in business.
- We create a new lead magnet rather than reaching a wider audience with the one we have already created.
- We design a new ad when the old one still works well.
- We make a major change a product that was getting great results and doing just fine.
When we could ‘rinse and repeat’ something we know works.
Sure, we can always improve things
Add more bells.
Add another whistle.
Test a new angle.
But we don’t need to RECREATE the wheel as often as we might think.
Often we get bored with something before the customer does. Before we’ve fully explored the edges of how much juice we can squeeze out of what we have already grown and developed.
So, what have you done successfully before, that you’ve unwittingly abandoned that allowed you to:
- Fill a role on your team
- Get registrations to your course or webinar
- Inspire customers to take action
- Move a prospect towards a sale
- Promote your new product or service?
Could you start to do it again? Could you resurrect it?
Because when we don’t have to start ‘from scratch’, but can instead add distinctions and layers of knowledge to something that has worked before, we can reach new levels of experience and mastery.
And, we can often save time and money.
Doing more with LESS is an age-old lesson. It is leverage.
But we sometimes forget.
What if, instead, we doubled-down on that thing that is working? What might happen to our results?
Here’s to doing what you love,
Suzi Dafnis
CEO
HerBusiness
