“You won’t get it right straight up. It’s a journey.”
Sue-Anne Higgins of Sue-Anne Higgins worked in the corporate world for 15+ years as a leadership development expert and coach. She wanted all women to have access to knowledge that is usually only available and affordable to those in corporate spaces, leading her to start her business. Now, Sue-Anne helps women who are mid-career, mid-management, or just having a mid-life crisis, make a positive change by improving their thinking, so they can shift from self-doubt & overwhelm to confidence, clarity, and contentment.
With her corporate experience, Sue-Anne offers a diverse array of contemporary knowledge relating to technology, planning, and personal and professional development. Often called the ‘people whisperer,’ Sue-Anne has the unique ability to hear what’s been unsaid and bring it out so that open, constructive conversations can be had. Trained by the NeuroLeadership Institute, Sue-Anne uses brain-friendly coaching techniques that accelerate her clients’ ability to think, feel, connect, and engage with others.
When she’s not coaching or developing online training programs, Sue-Anne is pursuing her interest in cooking, photography, and drawing. She enjoys developing her own twist on recipes and even created a ‘family heritage’ cookbook which she self-published to give to her family.
Sue-Anne is passionate about helping women find a cause greater than themselves so that we can collectively have a greater impact on the world. She provides information that not only changes lives but also changes teams, families and communities. In the next five years, Sue-Anne plans on establishing a no-cost membership for women who don’t have access to a family network and teach them brain-friendly ways to communicate and connect with their families at a deeper level.
Who’s your favourite entrepreneur and why?
Stu McLaren (Tribe). I love his mindset, commitment to community and his passion for a bigger cause than himself.
Why did you start your business and what gave you the idea?
I’ve worked in the corporate world for 15+ years as a leadership development expert and coach. I want all women to have access to the knowledge and know-how that is usually only available and affordable to the corporates. The information they have access to not only changes lives, it changes teams, families and communities.
What do you enjoy most about running your own business?
Doing what I love, every day. Helping women think,feel,connect and engage differently.
What three pieces of advice do you wish you’d been given when you started?
- You won’t get it right straight up. It’s a journey.
- It’s difficult finding, connecting and engaging with your people when running an online business. But totally worth it, because you can have a world-wide impact.
- You’ve just got to keep backing yourself because if you don’t believe in you – how can you expect others to?
What advice would YOU give someone thinking about starting a business?
Starting a business requires courage first. Courage builds confidence. So have the courage to make a start, and find like-minded women that understand your journey like the women in The HerBusiness community. I wished I joined ages ago, I don’t feel so alone now!
What skills and knowledge areas would you recommend those starting out in business get acquainted with quickly?
Definitely knowing your ideal client, writing your own copy that speaks to her and knowing the marketing techniques that build your list.
What does your IDEAL business look like? Even if you’re not there yet, what would it look like if your business was ideal?
It would firstly have a connected community of women who want to have a bigger impact, a full coaching docket of 20 1:1 clients per month, and 200 group coaching clients in my membership.
What problem does being a Member of the HerBusiness Network solve for you and your business? And, how?
I love the show up, lift up, and speak up moves. It’s helped me feel less lonely and gives me a sense of community connection and the feeling that I don’t have to do it alone. I have a band of women that is cheering me on!
