“I love meeting small business owners to unpick their challenges and deliver solutions.”
Forced out of her aviation technology product management role due to the knockout punches of the airline going into administration (and a pandemic), Peta Thomson of Bullseye started a side hustle while waiting for the storm to pass.
Turns out, Peta loved going back to her roots in marketing, communications, and production so much that she decided to stay and make a go of it and turned her side hustle into a thriving business.
As a behavioural scientist Peta has a keen ability to examine and identify obstacles to a cohesive customer journey, smoothing that path, from acquisition to conversion and retention, which underpins everything she does for her clients.
In the past 15 years, Peta has innovated internationally awarded solutions to bring compelling materials to audiences, boosting brand engagement and satisfaction results. Bullseye clients are in travel, technology systems, medical equipment, healthcare, entertainment, finance, employment, festivals and events.
Peta loves meeting people in business and learning about the amazing things they’ve got going on and has found that the HerBusiness Network is the best place to connect with a community of women working to grow and scale their small businesses.
Peta’s ideal lifestyle would be to travel to insanely beautiful locations via row boat (imagine paddling on the Nile past the pyramids!?) and then immersing herself in the culture and cuisine of that place.
