“I personally know the impact that Yoga can have and wanted to share that with people. The main intention behind the business is the betterment of people’s lives..”
Liama Aesha is the founder of Inspire Yoga and Wellbeing in Dee Why.
Liama started on her own journey of personal growth over 30 years ago, and has trained in a number of practices, including transpersonal breathwork and sandplay, Zen Shiatsu and Yoga Therapy.
Due to her passion for Yoga, Liama started Inspire Yoga in 2015 and has aimed to show clients that Yoga is far more than an exercise class. It can become a way of life.
Through her use of these techniques and working with many clients over the years, Liama has developed a deep understanding of how Yoga can be a powerful transformative tool.
Liama’s passion is working in the mental health field, particularly with Anxiety / Depression and PTSD as the tools of Yoga can teach the life skills of self-inquiry, relaxation and self-soothing with breath practices to help balance the nervous system and calm the emotions.
She is a chocoholic, with a special passion for dark chocolate.
Who’s your favourite entrepreneur and why?
Oprah – she stayed true to herself and promoted what she believed in and managed to make a motsa at the same time.
Why did you start your business and what gave you the idea?
I personally know the impact that Yoga can have and wanted to share that with people. The main intention behind the business is the betterment of people’s lives.
What do you enjoy most about running your own business?
Making my own hours around my family.
What three pieces of advice do you wish you’d been given when you started?
- 80% of running a business is marketing – don’t let it slide
- Automate and systemize as much as you can (so you can take a break when you need)
- The old adage … build it and they will come is rubbish… you need to tell your story and tell it well – then they will come.
What advice would YOU give someone thinking about starting a business?
Get help from experts up front, you don’t know what you don’t know.
What skills and knowledge areas would you recommend those starting out in business get acquainted with quickly?
- Marketing
- Technology
- Social Media
- Website
What does your IDEAL business look like? Even if you’re not there yet, what would it look like if your business was ideal?
Multiple studios running full classes with a manager
What problem does being a Member of the HerBusiness Network solve for you and your business? And, how?
It helps me keep on track with the things I know I need to do but let slide when I get too busy with clients.
