Katinka always had a finger on the idea of running a business. After finishing university, she worked on a lot of freelance graphic design and web design projects on the side.
Tired of a sedentary job and lack of a steady income, Katinka decided to bet on herself and set up her eponymous visual branding business “Katinka Kernutt”.
Katina Kernutt specialises in branding and business brand photography for service, health and wellness, and creative business owners that are looking to take the next step with their business.
Katinka is passionate about working with women in business to create stunning visual content for their brands that will empower them with the knowledge, confidence and skills to stand out visually online.
Who’s your favourite entrepreneur and why?
“I was never very good at playing favourites however I do love Lucy Feagins from The Design Files who’s weekly EDM has hit my inbox for around 10 years. I open one every few weeks and I am always inspired by her beautiful photography. Her consistency and ability to find interesting houses and handmade ranges year after year has blown me away.”
What do you enjoy most about running your own business?
“The flexibility”
What 3 pieces of advice do you wish you’d been given when you started?
- Invest in getting help in areas you are not good at. For me, it’s messaging(I am still working on this), coaching(I need someone to be accountable too), and copywriting.
- “If you do nothing, nothing happens.” The best thing I did for my business was to start running photography days. I think running some kind of event is a really important marketing tool.
- Show up in your business. People buy from people and they want to see the face behind the brand. They don’t see all your flaws just a real person who has created something amazing and helpful for them.
What advice would YOU give someone thinking about starting a business?
“Running a business takes a lot of hard work and hours. Find a good support crew and invest in a mentor or coach so you can move quickly in the right direction.”
What skills and knowledge areas would you recommend those starting out in business get acquainted with quickly?
“Know your numbers. My first year I spent more than I made and if I had known my numbers this wouldn’t have happened. I love the profit-first approach.”
What does your IDEAL business look like? Even if you’re not there yet, what would it look like if your business was ideal?
“A good mix of service and passive(Money for a digital product not just for my time) income. Currently, I am only in the service area. Hopefully, this will help create a consistent income without so many ups and downs.”
What problem does being a Member of the HerBusiness Network solve for you and your business? And, how?
“I love the accountability groups. We have only just started however I can already see this is going to be amazing for me.”
