Nicole Vanderbilt of Etsy is the Country Manager for Australia, New Zealand, Canada and the UK. Etsy is the world’s handmade marketplace and recently was listed by Forbes as one of the top 10 tech companies of 2012. It is also a website with a lot of web traffic and therefore a great platform for certain small businesses. In this episode of herBusiness.tv, Nicole tells us:
- how the eCommerce world has changed in conjunction with technology and how startups and small businesses are placed to take full advantage of this
- how changes in technology have also helped solve problems for consumers
- how Etsy has grown to 20 millions members, 800,000 stores and 42 million unique visitors every month
- whether Etsy is only suitable to businesses that offer handmade products, or if services can sell on Etsy too
- the social aspects of the company and how it integrates with other social platforms
- what she enjoys most about her job
Enjoy this episode of herBusiness.tv!
Nicole Vanderbilt’s top productivity tips for small business are:
- Customer feedback helps businesses refine their products
- Startups can benefit from established communities like Etsy
- Product description and photography are critical to sales
- Small businesses often set their prices too low
- Etsy’s Market Research Tool assists sellers with pricing
