HerBusiness members work together to create remarketing campaign
One of the perks about being a HerBusiness Network member is to be able to be a part of a community that has an extensive network of people with different talents and strengths. For Belinda Weaver, the founder of Copywrite Matters, working with Melinda Samson, the chief of Google Stuff was a productive and enjoyable experience.
Belinda’s business, Copywrite Matters, provides copywriting advice, services and courses. Melinda Samson is the owner and chief of Click-Winning Content, and specialises in Google AdWords management.
In August, Belinda ran a Copywriting Masterclass. Working with Melinda has provided her a better opportunity to get remarketing support and set up a remarketing campaign that is more functional and user-friendly.
“I chose to work with Mel for a few reasons: her knowledge about Google advertising and analytics is second to none; she is extremely professional in the delivery of her services so I never have to worry about what is being done and when; the level of integrity she shows means that I always know she’s doing the best for my business and making recommendations that are going to get me better results for the best price,” Belinda said.
Although Belinda admits that she had many questions in the initial stages of setting up the campaign, she says that Melinda was patient in providing her the answers and the best service.
Belinda praises Melinda for her integrity and knowledge. “They are essential in the business world and I’m extremely loyal to Mel’s business because of how she works,” she said.
Belinda Weaver specialises in marketing copywriting. In 2009, she founded Copywrite Matters. After building it up to be a leading copywriting agency (ranking on page 1 of Google for many years running), she shares her expertise via training, coaching and consulting, to people who want to learn how to improve their copywriting. She has also launched the Hot Copy Podcast, a collaboration with another seasoned copywriter, Kate Toon.
Melinda Samson is a Google AdWords Qualified Professional and Web Content Strategy Mentor at Click-Winning. She has over 20 years of experience in sales and marketing roles, combined with qualifications in both Google AdWords and Analytics, which all contribute to her in-depth knowledge of the web-marketing world.
This post was co-authored by Natalie Ong. Natalie completed a journalism internship at HerBusiness. She studies a Media degree at the University of New South Wales.
