19 July 2012 – For Immediate Release HerBusiness free fortnightly podcast series, titled “Social Media for Small Business” aims to educate small business owners on how to become first-rate Facebook users and talented with Twitter. The podcast offers 30-minute “lessons” for keen, business-minded professionals, and teaches them practical ways to use social media to market their business and spread word about their products and services. Hosts Suzi Dafnis, CEO of HerBusiness, and Cat Matson of TwoCents Marketing Group speak in no-nonsense, jargon-free terms on using social media to maximise business potential. The podcast is easy to access from the Apple iTunes store and can be listened to at anytime, virtually anywhere by visiting the HerBusiness Website.
“With Apple’s recent launch of a stand-alone Podcasts app, we’ve seen the podcast recognised as a valuable ‘learn-on-the-go’ tool, and a great way for small businesses to access business training on mobile devices.” explains SuziDafnis, Community Director at the Australian Businesswomen’s Network.
A recent episode of the Social Media For Small Business series, “How to Build an Engaged Facebook Community”, features Sam Zivot, Digital Strategist of Lorna Jane, who managed to take the Lorna Jane Facebook page from 0 to 375,000 likes in the space of 18 months. With guests from Australian businesses, the series introduces industry experts who provide tips on how best to approach social media marketing to ensure success for small businesses. Plus in each episode the hosts explore the latest social media apps and platforms, and their suitability to business.
“I am subscribed and can’t wait to hear the next one each time!” says small-business owner, Emma Dodd of eat247.
The series has been heralded by industry professionals as being “thoroughly engaging and full of useful tips”. With 28 episodes already published and thousands of downloads recorded to date, HerBusiness has created a substantial free library of social media knowledge and invites small businesses to listen to these insightful podcasts free of charge. For more information and to access episodes visit HerBusiness.com.
