The average number of emails a person receives in the normal course of business each day is currently 122 (and rising).
If you are not standing out and delivering value, your emails will be ignored.
Today you need to be relevant, engaging and attracting attention.
The clearer you can be about what you’re offering, the better your sales results will be.
So, how do we do that?
Here’s a quick hit list of 5 ideas you can implement to get more people reading YOUR emails.
Make sure your emails are RESPONSIVE
More email is now read on a mobile device than on a desktop. How do your emails look on a smartphone or tablet? By making your emails responsive (that is, they change size and layout in response to the device they are being viewed on), you ensure your message can be received loud and clear at all times.
Find creative and authentic ways to use a person’s NAME
Personalisation is becoming increasingly important in email marketing. Dale Carnegie, author of How to Win Friends and Influence People once said: “Remember that a person’s name is, to that person, the sweetest and most important sound in any language.”
Studies have shown that including a person’s name in the subject line boosted open rates on average by 29.3%, which is a significant bump. Plus, they found that transaction rates were 49% higher and revenue per email was 73% higher when including a personalised subject line.
Send more RELEVANT emails
Personalisation is also a LOT more than including someone’s name in your emails. The “one size fits all” days of emailing everyone on your list about everything you say are long gone. If you want to get your emails read in today’s overcrowded inbox you need to be incredibly relevant. That means segmenting your list so you only talk to people when you know you have something they are interested in.
Utilise the power of AUTOMATION
Creating personalised, relevant emails can be a challenge when you are doing manual or broadcast style emails. Once you start segmenting your list and adopting the approach of only emailing people once they take certain actions, you really need to be investing in automation. Marketing automation occurs when you plan out and build email sequences and other marketing activities ahead of time which are then automatically triggered by certain actions taken by your customers and prospects – such as making a purchase or opting in or clicking on something.
Make your emails more VISUAL
Adding compelling visuals to your emails can really help get your emails read and your calls to action clicked on. A few ways you could consider making your emails more visual include:
- Using a hero image
- Making headlines images
- Using animated gifs
- Trying emoji’s in subject lines and body copy
FREE Guide
We go deeper into ALL 5 of these ways to get more people reading your emails in this FREE Download.
