The rise of mass self-communication has propelled significant growth in blogging, with many businesses considering it a key determinant in the success of their online marketing. Studies estimate that new blogs are created every few minutes, with blogs being the most significant explanation for increased email traffic. The Australian Businesswomen’s Network hosts the herBusiness blog, a blog uniquely authored by all-female members, which covers the current ‘hot topics’ in business today.
Here is a look back at our 5 most popular blog posts for 2015:
1. Has Your SEO Lost Its Puff? Here are 7 Reasons Why…
This post followed the journey of Web123 director Bianca Board after attending a Traffic & Conversion Summit in Texas. In this blog post, Bianca outlines the insider SEO trends that are critical knowledge for those in business. Our readers gained insight into the biggest trends sweeping the business landscape, with Bianca’s guidance on what this could mean for your business, and how to use this knowledge to your advantage.
2. Perfectionist or Procrastinator?
In this blog post neuro-strategist Simone Leslie asked us to consider whether being a perfectionist is actually a form of procrastination. Our readers learnt how perfectionism could be detrimental to both your wellbeing, and the wellbeing of those around you. Simone took readers through a few simple strategies to transition from being a perfectionist, to be a high achiever.
3. Beginners Guide to Writing SEO-friendly Blog Posts
The heavily saturated nature of business blogging calls for businesses to use all tools available to bring traffic to their blogs. The founder of Copywrite Matters, Belinda Weaver, explained the importance of Keywords and SEO, and gave us five simple to follow, beginners tips on writing SEO friendly blog posts.
4. How to Calculate Your Take-home Pay
Accountant Amanda Fisher shed some light on how to calculate your ‘take-home pay’ when running a business, outlining four different ways or phases in which it could be calculated. Readers learned how much is too much, and what to expect for the future of your business.
5. Writing SEO Meta Tags that Get Your Blogs Read
Again we heard from Belinda Weaver in the sequel to ‘Beginners Guide to Writing SEO-friendly Blog Posts’. This post took readers to a more in depth level of SEO, and outlined how they can optimise their title and description tags, or, ‘Meta tags’. Readers learned that Meta tags are the key to search engines understanding what your blog is about, and the key to reeling in your audience.
“The top five posts are indicative of the breadth and value of the posts that the herBusiness blog publishes weekly. I’m extremely proud of the value that the bloggers — women business owners — are providing to over 15,000 blog readers each week.” – Suzi Dafnis, CEO
For more posts like these, visit the herBusiness blog.
The Australian Businesswomen’s network has been recognised for its excellence in providing business blogs through Smart Company’s ‘Best Australian Blogs’ awards. Competition coordinator Rose Powell said:
“The herBusiness blog is a source of inspiration and ideas for many business people. Suzi’s built a wonderful community around her work.”
This post was co-authored by Vashti Broos. Vashti is currently completing a journalism internship at the Australian Businesswomen’s Network. She studies Marketing & Public Relations/ Journalism at the University of Notre Dame, Sydney.