With the daily pressures of running your business, coming up with new and engaging marketing content that sells can be a tough job for many. Hosted by Suzi Dafnis and Michelle Falzon, the Content Sells podcast offers practical, informative and educational advice on how to attract, convert and keep your ideal client through a host of content marketing methods. With over four decades of experience between the duo, Suzi and Michelle create weekly podcasts that will keep you up-to-date on all things content marketing.
With the increased presence of social media today, co-host Michelle believes that most business owners are participating in content marketing, however they are not achieving the results they want.
“Most people in most businesses are doing some form of content marketing, but the problem is most people are doing it just plain old wrong.”
Through the Content Sells podcasts, she helps inform listeners on how to create “content that meets an objective”.
With great tips on blog posts, webinars, eBooks and more, this podcast series is a treasure chest of information for any business owner struggling to market their business. Here are three of our most popular podcasts from the series:
1. The Content Marketing Universe
The first episode of the Content Sells podcast is hugely popular amongst listeners for its insights into the content marketing universe. Suzi and Michelle share the framework of ‘The Content Octagon’ which is a helpful tool in amplifying your content marketing strategy. Listeners also learn about the technological tools that you need to achieve your content creation goals.
2. Why a Manifesto is Good for Business
Having a manifesto for your business goes a long way in outlining your motives and goals. In Episode 12 of the Content Sells podcast, Suzi and Michelle talk you through the various benefits creating a manifesto can offer to your business. They also provide helpful design tips on creating a unique manifesto that is suited to your business.
3. How to Create A New Client Nurture Email Campaign
Email content can be a daunting prospect for some business owners and in Episode 8 of the Content Sells podcast, listeners learn how to navigate the tricky shores of email marketing. They learn about the ‘four stages of loyalty’ concept as well as the ‘five elements of a successful post-purchase’ email nurture campaign.
This podcast series helps business owners to gain insight into the various aspects of content generation and learn how to optimise it in their business.
“Just listened to the first two and I am going to LOVE THIS series. Touched right on my sore point of creating boatloads of content without the necessary conversion setup. You two work together very well – a magic combo. Looking forward to this very much – thank you!”
“I listen to a number of marketing podcasts as marketing has been a steep learning curve for me for a while now. The Content Sells Podcast is in a league of it’s own!”
The podcast’s success can be measured by its current place amongst the ‘What’s Hot’ in iTunes as well occupying the ‘New and Noteworthy’ section for over 12 weeks. For more insider tips into content marketing, you can subscribe to the Content Sells Podcast series via iTunes or Stitcher.
This post was co-authored by Angira Bharadwaj. Angira is currently completing a journalism internship at the Australian Businesswomen’s Network. She studies journalism at the University of Technology, Sydney.