We all want to generate more qualified sales leads for our business, and there are many low-cost activities you can undertake to help drive qualified traffic to your website or landing pages.
Keep your target audience in mind to maximise the potential sales outcome from the traffic. These days, Google will rank your website or landing pages for search, according to usability. When someone spends time engaging with your content, and clicking through, Google assumes you have made the user happy. That means your content must be targeted, interesting, relevant and credible.
Remember, there is no point generating qualified leads if they take one look at your website and decide to keep moving. If you want to understand more about converting these visitors to a sale or a sales enquiry, take a look at Click Funnels. It has all the tools and video training you will need to do it yourself, with a bit of time and practice.
In the meantime, if you pick just one or two of these ideas below and make each one work for you before you go to the next one, you will start increasing your website traffic very quickly.
- Offer to write a guest post on a blog that caters to your niche. Check out Blogger Linkup, Blog Chicks, Bloggers Bazaar and Blogger Connect to connect with bloggers in your field, who are looking for guest content.
- Find relevant high traffic blogs where your target customer might be visiting and leave a comment that includes a link back to your website.
- Write an eBook and place it on eBay and Amazon with a link back to your website. List your free eBook in popular eBook directories such as Free-eBooks, eBook Freeway and Get Free Books.
- Submit articles to offline trade magazines and include your website address.
- Create a short PowerPoint or Prezi document that teaches a skill and post it on Slideshare.
- Run and publish surveys from your website using Survey Monkey.
- Make sure you have a Google+ business page and maximise it for Google search. Google likes to help its users find local businesses, so it’s important to include your location on the Google Map on your Google+ page if it is relevant. Ask your customers to post a review.
- Establish a promotional alliance with one or more complementary businesses in your network that shares the same target customer. Create a digital information product that they can include as a “special bonus” for the product that they are selling.
- Provide digital content such as articles, e-books, videos or podcasts to the same alliance partners to be included with their e-newsletter. Always include a link to your website.
- Submit regular content on your social media platforms – either news, information, entertainment, or a special promotion, with a link to your website.
- Use Hootsuite to automatically schedule your social media posts across multiple social media platforms, including LinkedIn, Twitter, Instagram, Facebook and Pinterest. Prepare your content in weekly or monthly blocks and set it up in the Hootsuite scheduler to save time. Always include your website link in your posts.
- Once you have set up your LinkedIn page, become a publisher and submit articles regularly. If your business is B2C, and you are not expecting to find a lot of potential customers there, you can use LinkedIn to connect with alliance partners who could help you promote your business to their customers.
- Write a weekly or monthly media release and submit them to press release websites, as well as a list of your customer’s favourite online blogs, magazines and websites.
