Word of mouth has always been an important part of business development. The power of personal experience, shared by real people, is enormous. Asking for testimonials and reviews is an easy way to share proof of your awesome. But, what happens when you’re asked to write one? Are you struck dumb?
Writing testimonials is tough!
If you deal with other organisations, you’re probably being asked for a testimonial or LinkedIn recommendations more frequently. As a business owner you understand the power of this social proof but when you actually sit down to summarise your experience in a few lines, the blank page can be cruel. The secret to writing great testimonials is to cover off a few key points. The following questions will spark the inspiration you need to start writing.
- What was the problem you needed to solve?
- Why did you choose the business you did?
- How did they solve your problem?
- How was their solution unique?
- What did you particularly like about their approach or delivery?
- How would you summarise the experience as a whole?
- Would you recommend the business to others? If so, who?
An easy to use testimonial template:
When you’ve written your answers, put the relevant ones into this testimonials-made-easy template!
I approached [businessname] because ….
[businessname] helped me by ….
The result was ….
One thing I liked was their ….
I found the experience ….
I would recommend [businessname] to people who need ….
And you’re done!
Make it easy for your customers
If you’re asking customers to write testimonials for you (and you should be), this is a great template to give them. Tell them that you’ll piece their answers together and let them approve it before it’s published. This approach makes it super easy for people to provide a review and you’re much more likely to get one! Do you think you’ll use this testimonial writing template? Or perhaps you have your own?