Resources
Mastermind Q&A Hot Seat Form
Hot Seat Template
Watch this space for a new Resource list, with all of your Mastermind Handouts listed in a categorised and sortable Google doc for easy access!
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Resources from 2-Day Workshop – 4 – 5 February 2021
Campaign Thinking – Email Marketing
Campaign Thinking Email Template (PDF)
Campaign Thinking Email Template Example
Campaign Thinking Email Checklist
Mastermind Success Plan
Strategy Checklist
Strategic Alliances
Framework Summary
Plan on a Page
Partner Details
Content Sells Podcast Episode 89: Strategic Alliances – How to use them to grow your business
Back of the Napkin
Jessica Tutton
Jessica Tutton – Facebook Ads Targeting
Hot Seats
Bernadette Janson
Hot Seat Audio
Facebook Post
Peta Green
Hot Seat Audio
Facebook Post
Julie Masters
Hot Seat Audio
Facebook Post
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Welcome and Getting Started Session – 27 January 2021
Your Planning Resources
Here are links to the resources we mentioned. Do the best to have a first pass at these documents before we meet in late November. And if you’d like feedback on them, you can post in the Facebook Group or hold your questions for your strategy session.
Vision
Big Kahuna
Mastermind Success Plan
Success Plan Training
Your Marketing Mountain Worksheet
Getting clear on your marketing mountains (and especially the main mountain that you want to work on first) is going to put you in a great position to choose your project.
Your Ideal Client Avatar
Identifying the exact WHO for you Marketing Mountain is the secret sauce to knowing where and how to find enough of these WHOs to make your mountain successful.
Listen to this episode of the Content Sells podcast (Your Ideal Client)
Complete Your Ideal Client Avatar
Conduct 1-5 Client Interviews using these guidelines
Additional (Optional) Resources
The Content Sells Course
Our four-part course that takes you through the WHO, WHAT and the HOW of a Marketing System. The course is designed to help you attract, convert and keep more of your ideal clients. While the whole course if available to you, we especially recommend Part 1.
Content Sells Podcasts
Here are three more podcast episodes that will give you the big-picture marketing frameworks that are relevant to the Marketing Success Mastermind.
WHO – Avatar-related:
Episode 2 – Your Ideal Client
Episode 67 – Client Avatar Interviews: Why You Need Them and How to Do Them
HOW – Marketing journey-related:
Episode 66 – Turning Content Into Sales With The Problem/Solution Dance
WHAT – Offer-related:
Episode 23 – How to Craft an Offer that Sells
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Resources from 3-Day Workshop – 25 – 27 November 2020
PLANNING
2021 Mastermind Dates
2021 State National and School Holidays
Budget Template – Numbers
Budget Template – XLSX
ZONE OF GENIUS and BIG LEAP
CAMPAIGN THINKING
The Whole Marketer Model
Problem/Solution Dance Worksheet
90-Day Broadcast Email Planner – Example
90-Day Broadcast Email Planner
Plan on a Page
Marketing Success Framework
Volume / Value Matrix
Strategy Checklist
SPARTA
Product Launch Formula Overview
BIG KAHUNA
HOT SEATS
Yvonne Shepherd
Yelda Adal-Hall
Tasha Jennings
Gillian Erskine
Bernadette Janson
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Welcome and Getting Started Session – 20 November 2020
Here are three podcast episodes that will give you the big-picture marketing frameworks that are relevant to the Marketing Success Mastermind.
WHO – Avatar-related:
Episode 67 – Client Avatar Interviews: Why You Need Them and How to Do Them
HOW – Marketing journey-related:
Episode 66 – Turning Content Into Sales With The Problem/Solution Dance
WHAT – Offer-related:
Episode 23 – How to Craft an Offer that Sells
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Welcome and Getting Started Session – 30 October 2020
Your Planning Resources
Here are links to the resources we mentioned. Do the best to have a first pass at these documents before we meet in late November. And if you’d like feedback on them, you can post in the Facebook Group or hold your questions for your strategy session.
Vision
Big Kahuna
Mastermind Success Plan
Your Marketing Mountain Worksheet
Getting clear on your marketing mountains (and especially the main mountain that you want to work on first) is going to put you in a great position to choose your project.
Your Ideal Client Avatar
Identifying the exact WHO for you Marketing Mountain is the secret sauce to knowing where and how to find enough of these WHOs to make your mountain successful.
Listen to this episode of the Content Sells podcast (Your Ideal Client)
Complete Your Ideal Client Avatar
Conduct 1-5 Client Interviews using these guidelines
Additional (Optional) Resources
The Content Sells Course
Our four-part course that takes you through the WHO, WHAT and the HOW of a Marketing System. The course is designed to help you attract, convert and keep more of your ideal clients. While the whole course if available to you, we especially recommend Part 1.
Content Sells Podcasts
Here are three more podcast episodes that will give you the big-picture marketing frameworks that are relevant to the Marketing Success Mastermind.
WHO – Avatar-related:
Episode 2 – Your Ideal Client
Episode 67 – Client Avatar Interviews: Why You Need Them and How to Do Them
HOW – Marketing journey-related:
Episode 66 – Turning Content Into Sales With The Problem/Solution Dance
WHAT – Offer-related:
Episode 23 – How to Craft an Offer that Sells
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Resources from 2-Day Workshop – 27 – 28 August 2020
THEME – TOOT YOUR OWN HORN
CONTENT – TOOT YOUR OWN HORN
Toot Your Own Horn
Bragging Rights Certificate
Barbara Corcoran
TRACY PHILLIPS – VIDEO
TRACY HARRIS – INSTAGRAM
Instagram Slide Handout
Profile Checklist
7 Day IG Story Plan
TRACY HARRIS – INSTAGRAM Homework Review
HOT SEATS
Yvonne Shepherd
Audio
Hot Seat Slip Facebook Post
Kim Batina
Audio
Hot Seat Slip Facebook Post
Tracey Bode
Audio
Hot Seat Slip Facebook Post
Tasha Jennings
Audio
Hot Seat Slip Facebook Post
Gillian Erskine
Audio
Hot Seat Slip Facebook Post
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Resources from 2-Day Workshop – 4 – 5 June 2020
Slide Handout
Content Sells Episode 27: 8-Step Sales Video Formula
Winning Webinar Structure Template
Winning Webinar Framework Handout
Winning Webinar Hook Resources
Ryan Levesque, ASK Method: Webinar Funnel Journey
RECORDINGS
THEME – EMBRACING VIRTUAL
WINNING WEBINARS
WEBINAR FUNNEL JOURNEY
5 PART FRAMEWORK FOR TEACHING ANYTHING
BEHIND THE SCENES – WEBINARS
STUDIO TOURS
HOT SEATS
Amanda Farmer
I will be running an online summit in September (!). Will be looking for some brilliant ideas relevant to that.
Audio
Hot Seat Slip Facebook Post
Jacqui Brauman
My project has been bedding in a referral strategy system internally.
Now I want to ask how I can leverage this to maximise referrals.
Audio
Hot Seat Slip Facebook Post
Gillian Erskine
The future of our weekly TV show. It’s goal was to connect with our audience (know like trust us) so our launch of PB would have greater conversion. We committed to being there for them through COVID – which we’ve done. What we’ve found is that we’ve created superfans and it’s hard to stop now because they love us! and a strong connection to the audience and our guest panellists leads to opportunity.
Ideas to further leverage it because it’s time consuming (1.5 – 2 days/wk for each of us) yet it’s connecting to our audience big time. We have created a following. 9 shows have had 11,000 views so far with messages of support pouring in.
Options I’m considering are
1. reducing frequency – a/going fortnightly b/ doing 6 – 8 week seasons with 6-8 weeks off in between. Worried that the vacuum we’ve created gets filled b someone else.
2. Can we ramp it up more – Your thoughts on spending money on FB adds to ramp up viewers.
3. What can I outsource. We might be able to get our work down to 1 day per week each.
Audio
Hot Seat Slip Facebook Post
Yvonne Shepherd
I want to launch our new adventures with more than an email. So looking for exciting and engaging ways to do that online
Audio
Hot Seat Slip Facebook Post
Joanna Neale
During COVID our workload Sky Rocketed and as a result, we have caused delays to some of our regular clients projects as well as one off clients. We have also had to re-schedule onsite meetings several times and clients have seen this as “unfair” . My question is, what can we do to manage our reputation with these clients that feel let down or that we couldn’t prioritise them during this unprecedented time. Would it be something a simple as a gift and hand written card, a discount at the end of the job, or do we need to work on some sort of campaign that will assure them that we have hired additional staff and changed our internal processes to cope with the new demands.
Audio
Hot Seat Slip Facebook Post
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Resources from 2-Day Workshop – 13 – 14 February 2020
Slide Handout
Step 2 Examples
Step 2 Checklist
Problem/ Solution Dance Worksheet – XLSX
Known Worksheet
Mastermind Project Plan (please make a copy of this template for your use)
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Resources from Planning Day and 2-Day Workshop – 27-29 November 2019
HerBusiness 2020 Planner – PDF
HerBusiness 2020 Planner – XLSX
HerBusiness 2020 Planner – Numbers
(Note that the xlsx and numbers versions will go to your downloads folder automatically)
High Level Planning
Mastermind Project Plan Updated for November 2019 (please make a copy of this template for your use)
Mastermind Success Plan
Budget Template – Excel Format
Budget Template – Numbers Format
Succeeding at the Point of Sale
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Resources from 2-Day Workshop – 22-23 August 2019
Slide Handout
Mastermind Project Plan (please make a copy of this template for your use)
New Customer Email Sequence Template
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Orientation Day – 21 August 2019
Worksheets / Frameworks:
Marketing Success Framework
Strategy Checklist
Mastermind Success Plan
Resources referenced in The Marketing Success Framework
Annual Marketing Calendar Planner
90-Day Broadcast Email Planner
90-Day Broadcast Email Planner – EXAMPLE
Plan on a Page
Volume/Value Matrix
The 7 Elements of an Effective Offer Framework
Avatar Template
Avatar Interview Guide
Buyers Journey
Psychology of the Funnel
Problem / Solution Worksheet
Step 2 Options
Welcome and Getting Started Session – 8 August 2019
Worksheets:
Client Avatar Interview Guide
Client Avatar Interview Exercise
Podcast Episodes:
Problem / Solution Dance
Client Avatar Interviews
How To Craft an Offer That Sells
Pleasure and Pain – Is There Enough of It In Your Content – see this episode for the “Literal and Underlying” worksheet
Content Sells Master Course 2019 – On Demand
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Resources from 2-Day Workshop – 30-31 May 2019
Mastermind Success Plan
Sample Project Plan
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Resources from 2-Day Workshop – 14-15 February 2019
10 Steps 2 Secret Examples
Lead Magnet Builder
My Reach More People With a Lead Magnet Plan
90 Day Plan – XLSX
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Welcome and Getting Started Session – 8 February 2019
Worksheets / Frameworks:
Marketing Success Framework
Strategy Checklist
Mastermind Success Plan
Resources referenced in The Marketing Success Framework
Annual Marketing Calendar Planner
90-Day Broadcast Email Planner
90-Day Broadcast Email Planner – EXAMPLE
Plan on a Page
Volume/Value Matrix
The 7 Elements of an Effective Offer Framework
Avatar Template
Avatar Interview Guide
Buyers Journey
Psychology of the Funnel
Problem / Solution Worksheet
Step 2 Options
Strategic Alliance
Strategic Alliance Success Framework – Summary
Strategic Alliance Success Framework – Plan on a Page
Strategic Alliance Success Framework – Partner Details
Podcast Episodes:
Problem / Solution Dance
Client Avatar Interviews
How To Craft an Offer That Sells
Pleasure and Pain – Is There Enough of It In Your Content – see this episode for the “Literal and Underlying” worksheet
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Resources from 2-Day Workshop – 29-30 November 2018
Your 4 Words…
My 4 Words “Play”sheet
Standing Out “Play”sheet
My Reach More People by STANDING OUT Plan
The 4 Elements of a Great Connection Statement
Connection Statement Worksheet
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Resources from Mastermind Planning Day – 28 November 2018
Budget Template – Excel Format
Budget Template – Numbers Format
2019 Planner – Excel Format
2019 Planner – Numbers Format
Additional Information
REACH 2019: 28 October – 1 November
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Resources from 2-Day Workshop – 16 – 17 August 2018
Slides Handout
How to Successfully Handle Failed or Unachieved Goals
My Reach More People Plan
90 Day Plan – XLSX
Bonding With Your List via Email with Belinda Weaver:
Belinda Weaver Slides – Bonding with your list via email:
How to strengthen the connection between you and your subscribers
Bonding with your list: via email
Content Sells Podcasts about Email Marketing
Strategies for Creating Email Campaigns that Sell Without Being Salesy
Create New Client Nurture Email Campaign
Common Email Marketing Mistakes
4 Email Marketing Trends That Will Help You Get More Results
9 Ways to Segment Your Email List for Better Results
10 Low Cost Ways to Grow Your Email List
Reducing Cart Abandonment With Smart Content
Are Email Newsletters Still Worth Doing?
8 Types of Subject Lines That Will Get Your Emails Opened
How to Reach Out to Your Audience After Losing Touch
How to Succeed with Email Marketing
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Resources from 2-Day Workshop – 31 May – 1 June 2018
Slide Handout
My Reach More People Plan
Strategic Alliance Success Framework – Summary
Strategic Alliance Success Framework – Plan on a Page
Strategic Alliance Success Framework – Partner Details
90 Day Plan – XLSX
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Resources from 2-Day Workshop – 15-16 February 2018
Marketing Success Framework
Volume/Value Matrix
Ascension Model – High Ticket Sales
Annual Marketing Calendar Planner
Strategy Checklist
SPARTA
Product Launch Formula Overview
Strategy Session
90 Day Plan – Interactive PDF
90 Day Plan – XLSX
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Resources from Orientation Day – 14 February 2018
Marketing Success Framework
Volume/Value Matrix
Strategy Checklist
The 7 Elements of an Effective Offer Framework
Mastermind Success Plan
Resources referenced in The Marketing Success Framework
Annual Marketing Calendar Planner
90-Day Broadcast Email Planner
90-Day Broadcast Email Planner – EXAMPLE
Plan on a Page
Brené Brown on Empathy:
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Resources from Q&A Session – 13 December 2017
How to Seed Your Content
Valerie Khoo’s Story Telling Video
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Resources from 2-Day Workshop – November 2017
Day 1
Annual Marketing Calendar Planner
Strategy Checklist
Marketing Success Framework
Day 2
7 Elements of an Effective Offer
90-Day Broadcast Email Planner – EXAMPLE
90-Day Broadcast Email Planner
90-Day Plan – November to January
Avatar Template
Avatar Interview Guide
Buyers Journey
Psychology of the Funnel
Problem / Solution Worksheet
Step 2 Options
Volume / Value Matrix
Plan on a Page
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Resources from Mastermind Planning Day – 29 November 2017
Budget Template – Excel Format
Budget Template – Numbers Format
2018 Year Planner
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Resources from August 2017 2-Day Workshop
Handouts:
90-Day Plan – September to November
Handout Slides
Amber Renae Slides
Dr Frank Lutz quote
Brené Brown on Empathy:
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Resources from June 2017 2-Day Workshop
Handouts:
90-Day Plan – June to August
Offers That Sell 1-Day Live handout:
The 7 Elements of an Effective Offer Framework – Editable PDF
Commitment
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How to Turn Your Leads into Sales Replay
How to Turn Your Leads into Sales – Slide Handout
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Resources from February 2017 1-Day Orientation
Handouts:
2017 Planning Document
Core Premise
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Resources from February 2017 2-Day Workshop
Handouts:
90-Day Plan – February to May
2017 Big Rocks – Yearly Schedule
12 Month Strategic
Priorities and Big Rocks
SMIQ
Jason Friedman’s Handouts
Jason Friedman – Frontstage/Backstage Journey Mapping
Jason Friedman – Ideal Customer Script
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Resources from December 2-Day Workshop
Slides:
2-Day December Workshop Presentation
Handouts:
90-Day Plan – December to March
Your Ideal Client Avatar – Going Deeper
Designing 2017 – The Game
Leap Session overview
Manifesto
Core Premise
Videos:
Michael Phelps – Rule Yourself
The Unicorn Changed The Way I Poop – #Squatty Potty
Western Sydney University – Deng Thiak Adut Unlimited Refugee Lawyer
Angela Duckworth – Grit:
Angela Duckworth – TED Talk Video
Talent x Effort = Skill, Skill x Effort = Achievement
Resources from Mastermind Planning Day – 30 November 2016
Budget Template – Numbers Format
Resources from Q&A Session – 14 September 2016
Gary Henderson Advanced Tracking for Facebook Ads
Resources from September 2-Day Workshop
Creating The Future – Peter Johnston
Handout from Guest Speaker, Ilana Wechsler
Resources from June 2-Day Workshop
5 Thought Starters When Finding a JV Partner
Handout from Guest Speaker, Pauline Martin-Brookes
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Resources from February 2-Day Workshop
Monkeypod Marketing Presentation at Feb-2016 2-Day Workshop
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Social Media Scheduling and/or Calendar Tools
Sample Planning Documents
Big Rocks 12 Months Schedule Sample
Big Rocks Action Plan Deep Dive Sample
12 Month Priorities and Big Rocks Sample
Planning Document Templates
Big Rocks 12 Months Schedule Template
Big Rocks Action Plan Deep Dive Template
12 Month Priorities and Big Rocks Template
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Courses
Access the Content Sells Course
Access the Email Marketing Edge Course
Access the Practical Online Copywriting Course
QUICKLINKS
