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Your Ideal Client

 
 
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Podcasts

Content Sells Podcast

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Welcome to Episode 02 of Content Sells with your hosts Suzi Dafnis and Michelle Falzon.

In today’s episode we’re talking about the importance of really understanding your audience BEFORE you create your content.

Having a crystal clear picture of your WHO (the ideal clients you want to attract) helps you focus your efforts so you’re not running around creating “one size fits all” content that doesn’t have any impact.

In this episode you’ll learn more about:

  • The philosophy of building your content strategy around your audience
  • How to avoid “marketing blah blah” and create content that gets noticed
  • Why it’s OK to polarise people
  • How to create your ideal client avatar (for B2B and B2C)
  • Why your goal is empathy

Because if you try to say everything to everyone, you end up saying nothing to no-one. In this episode you’ll get the foundations you need to create a client-centred content marketing strategy and be on your way to creating content that sells.

7 Steps to Creating Your Client Avatar Checklist

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About the Hosts

Suzi Dafnis

Hi there. I’m Suzi Dafnis, CEO at HerBusiness. My BIG passion is helping women business owners to grow and scale their business, so that they can create their ideal lifestyle and make a difference in the world. Every day I am inspired by the more than 30,000 amazing women (and...

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    author social links:

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  • YouTube
  • Blog
  • Website
Michelle Falzon

Michelle Falzon, Director of We are Content, has more than 25 years experience in marketing and communications from her early days in TV, radio and press (documentary films, TV and radio commercials) through to print (book publishing, magazines, marketing collateral) and on to her early adoption of digital marketing in the...

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    author social links:

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  • Twitter

Latest Episodes

  1. 262 – The Content Marketing Tools We’re Loving in 2025
    20 May 2025

  2. 261 – 6 Ways AI is Saving Us Time With Our Content
    06 May 2025

  3. 260 – 6 Smart Questions – How to Know if You’re Ready to Add a More Expensive Product or Service
    23 April 2025

  4. 259 – How to Use Bonuses to Overcome Buyer Objections & Make More Sales
    08 April 2025

  5. 258 – From Free to Paid: How To Seamlessly Convert Leads to Buyers
    25 March 2025

  6. 257 – How to Get FREE Leads & Buyers on Instagram with Nicole Burke
    11 March 2025

  7. 256 – How to Charge More (and Stop Underpricing & Overdelivering) with Dr Claire Zammit
    25 February 2025

  8. 255 – Marketing Case Study – Creating a High-Converting Offer
    11 February 2025

  9. 254 – NEW & UPDATED! How to Craft an Offer that Sells
    28 January 2025

  10. 253 – Best Books for Content Marketers – 2025 Edition
    14 January 2025

Listener Reviews

  • Highly relevant and informative. We are in the process of updating our website and so your episode Design Insights from a Successful Web Designer was tremendously helpful. It highlighted the importance of a number of website design and layout...
    - Frozen in Hobart

  • Chunks of ‘gold’ in every podcast. Having many years of marketing experience under my belt, it is easy to push aside learning content that relates to marketing in favour of other tasks. I am so glad I didn’t. This...
    - LollyMollyMe

  • This podcast really helps. I have been listening to these podcasts since they first came out and am finding them so helpful. If you need to know who your ideal clients are and how to figure that out, then...
    - Cathdev

  • A Podcast Full of Great Content!! I listen to a number of marketing podcasts as marketing has been a steep learning curve for me for a while now. The Content Sells Podcast is in a league of its own!...
    - can’treadfrench

  • This podcast really helps. This podcast is an absolute must for marketers and entrepreneurs wanting to supercharge their sales. Finally someone telling us how to make the most of all our hard work. Can’t wait to put these strategies...
    - joshmasters

About herBusiness

Celebrating 29 Years in 2025!

HerBusiness is secret to your success, the accelerator for everything you do. HerBusiness will help you go further, faster with great women behind you. We know you can do it all, but you won’t have time to enjoy it.

We make everything easier with education, training, resources, mentoring and all the support you need to:

  • Grow your business
  • Connect with other business owners and expand your network
  • Learn from world-leading role models and experts
  • Be inspired and encouraged through every stage of your growth, from the startup phase to established business and beyond
  • Create the business and life you love

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