Maybe you have an email list you have neglected or a client base that hasn’t heard from you for a while. How do you re-warm those connections? What do you say when you first reach out? Do you apologise? And what do you say about why you were absent?
In today’s episode, your hosts, Suzi Dafnis and Michelle Falzon, explore the 5 parts of the Getting Back in Touch Framework.
You can use this framework to reconnect with your audience in a way that feels authentic and moves people forward towards buying from you.
Included in this episode is a BONUS Download – The Getting Back in Touch Checklist, which is a quick reference guide that summarizes the 5 elements you want to include in your initial communication when reaching out.
Listen to this episode to hear more about:
- How to avoid rejection when reaching out to someone after losing touch
- Why sometimes an apology can work against
- The one thing you want to AVOID doing when reconnecting with your audience to prevent getting unsubscribes
- Why context matters (and the 4 key pieces of context to take into consideration when thinking about how you’re going to get back in touch with someone)
- Why and when to share the reason you fell out of touch (even if it’s embarrassing!)
- The difference between perceived and actual motivation (and how that can impact how well received your reconnection campaign is)
- Why you need to be thinking beyond your first contact BEFORE you reach out
- The 3 Levels of Connection and how knowing them will make it easier for you to get back in touch
- How research into what makes a successful apology can help you get more sales
- Why “acknowledging the gap” is so important
- The Upwork example that could be getting you more sales sooner
Also mentioned in this episode:
- Content Sells Episode 32 – 9 Ways To Segment Your Email List For Better Results
- Content Sells Episode 8 – How To Create a New Client Nurture Email Campaign
- An Exploration of the Structure of Effective Apologies Published in 2016 issue of Negotiation and Conflict Management
- Jason Friedman
- Nikki Elledge Brown