How to Craft an Offer That Sells

23 – How to Craft an Offer That Sells

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Every day we’re being pitched offers – but not all them stick. So, what makes the difference? Is there a “secret formula” for creating offers that compel people to buy?

In this episode of the Content Sells Podcast, your hosts Suzi Dafnis and Michelle Falzon give you a 7-part framework for creating offers that sell. They also explore the two things you must do BEFORE you start on your offer… which are crucial if you want to get more sales, more customers and make more of an impact.

Plus, included in this episode is a free download – The Ultimate High-Converting Offer Blueprint for Women Business Owners, use this simple 7-part framework to create your own offer that sells.

 

 

Listen to This Episode to Hear More About:

  • Why you can’t even think about starting your offer until you’ve visited your Marketing Mountain
  • Why great offers are “made” not “born” – and what you can do to improve your existing offer
  • The 7 Elements of an effective offer (and why leaving out any of these elements is putting you at a distinct disadvantage)
  • The perils of making your offer to broad (and a 2 minute test for telling if your offer is specific enough)
  • Tips on pricing and positioning your offer
  • Why listing your inclusions is crucial (and how to uncover “invisible inclusions” you may already be delivering but not getting kudos for)
  • How to name your offer
  • Why branding your offer makes sense
  • The importance of guarantees and risk reversal
  • How to use Bonuses to “sweeten the deal”
  • Tips for creating compelling scarcity
  • The 7-Step How To Craft An Offer Worksheet

Also Mentioned in This Episode:

 

About the Hosts

Hi there. I’m Suzi Dafnis, CEO at HerBusiness. My BIG passion is helping women business owners to grow and scale their business, so that they can create their ideal lifestyle and make a difference in the world. Every day I am inspired by the more than 30,000 amazing women (and...

Michelle Falzon, Director of We are Content, has more than 25 years experience in marketing and communications from her early days in TV, radio and press (documentary films, TV and radio commercials) through to print (book publishing, magazines, marketing collateral) and on to her early adoption of digital marketing in the...