There was a time when the email newsletter was the go-to strategy for most businesses and the main method for communicating with their customers via email, but with all the different email marketing and content marketing strategies available to us now, is the email newsletter still relevant?
In today’s episode, hosts Suzi Dafnis and Michelle Falzon explore the questions “Do our customers and prospects still read newsletters?”, “Are they still worth the effort of putting together?” And their answer is… it depends!
Plus, included in this episode is a bonus download – Ideas for Filling Your Newsletter with Great Content.
Listen to this episode to hear more about:
- Do our customers and prospects still read newsletters?
- How the HerBusiness team balances their email newsletters with other more targeted email campaigns
- Are newsletters more for community development than actually getting sales?
- Why, if your newsletter is the ONLY email marketing you are doing, you’re leaving a lot of money on the table
- When to opt for a newsletter and when NOT to
- Why sending an email newsletter is not email marketing
- Whether your email should have the “smorgasbord” approach or be targeted to one topic and avatar
- Why the “optin for my newsletter” link on your website needs a re-think
- The only newsletters Michelle and Suzi read anymore
- The benefits and winning strategies of a curated newsletter format
- How creating a regular newsletter can result in your content standards dropping
- Is consistency more important than frequency when it comes to your email newsletter?
- How often should you send your email newsletter?
- The study that found email newsletters trumped the internet and mobile apps as a source of news
- Is there still a place for printed newsletters?
Also mentioned in this episode:
- Joe Pulizzi’s 2017 Content Marketing in Australia Report
- 21 Great Ideas for Your Next Company Newsletter (a HerBusiness Blog post)
- Seth Godin
- Chris Brogan
- Austin Kleon, Steal Like An Artist
- SmartBrief newsletter
- King Content
- Dave Pell, NextDraft
- Quartz Study of Global Executives