270 – How to Build a Repeatable Process for Making High-Converting Offers (Part 1)
Systemising your sales isn’t about getting fancy — it’s about getting consistent. If you’re doing sales in fits and starts, making things up as you go, or relying on last-minute hustle, you’re leaving money (and sanity) on the table....
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269 – Stop Quitting Too Soon: How to Get Results From the Strategy You Already Have
Ever felt like your marketing strategy should be working — but the results just aren’t showing up? Before you ditch your funnel, abandon your podcast, or pivot to the next shiny tactic… this episode is your permission to pause...
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268 – Making The Most of Big Changes: How To Turn Shifts & Trends Into Sales
When the world around your ideal client shifts — whether it’s a new law, a tech breakthrough, a social movement, or an economic shake-up — their needs, questions, and priorities change, too. And that creates one of the most...
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267 – How to Use Custom GPTs to Save Time, Create Better Content, and Sound More Like You – With Tina Tower
Ever wish you could duplicate your brain and hand off those repetitive content and marketing tasks to someone (or something!) that thinks just like you? That’s exactly what today’s guest, Tina Tower of Her Empire Builder, is doing —...
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266 – How to Say the Thing You’ve Been Afraid to Say in Your Marketing (And Why It Changes Everything)
What if the one thing that could transform your marketing… is the thing you’ve been too afraid to say? In this episode, Suzi Dafnis and Michelle Falzon explore “The Unspoken Truth Effect” — that powerful shift that happens when...
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265 – Are You Attracting the Right Leads? (And What To Do If You’re Not)
If you’ve ever felt like your marketing is almost working — but not quite clicking — it might not be your funnel, your content, or your offer that’s the problem. In this episode, your hosts, Suzi Dafnis and Michelle...
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264 – The Content CEO: How to Shift From Doing It All to Leading a Marketing Machine
If your marketing success is dependent on you doing everything — writing every email, scheduling every post, fixing every tech issue — this episode is for you. Because it’s time to shift from doing it all to becoming the...
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263 – Mini But Mighty: Small-Scale Strategic Alliance Strategies To Grow Your Business
Big partnerships aren’t the only way to grow your audience or boost your visibility. In this episode, your hosts Suzi Dafnis & Michelle Falzon explore how easy low-tech, low-cost, and low-lift alliances — like co-promoting with a local business...
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262 – The Content Marketing Tools We’re Loving in 2025
It’s our Annual Content Marketing Tools Episode! Sharing the Content Marketing Tools we’re loving each year has become a bit of a tradition here at the Content Sells Podcast. In today’s show, your hosts, Suzi Dafnis and Michelle Falzon,...
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261 – 6 Ways AI is Saving Us Time With Our Content
Creating high-quality content takes time — whether it’s crafting emails, mapping launch sequences, analysing survey data, building frameworks, or preparing visuals for a workshop. And while many people are using AI to generate more content faster, that often comes...
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260 – 6 Smart Questions – How to Know if You’re Ready to Add a More Expensive Product or Service
You’ve got clients. You’re delivering results. But maybe you’re starting to feel maxed out… or wondering if there’s a smarter way to grow. In this episode your hosts, Suzi Dafnis and Michelle Falzon, dive into 6 powerful questions to...
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259 – How to Use Bonuses to Overcome Buyer Objections & Make More Sales
You’ve created a solid offer. You’ve put in the work. You know it delivers value. But when it comes time to promote it… crickets. Or maybe you get some buyers, but you know there were people on the fence...
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