259 – How to Use Bonuses to Overcome Buyer Objections & Make More Sales
You’ve created a solid offer. You’ve put in the work. You know it delivers value. But when it comes time to promote it… crickets. Or maybe you get some buyers, but you know there were people on the fence...
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258 – From Free to Paid: How To Seamlessly Convert Leads to Buyers
Is your free content getting you caught in the “Friend Zone”? In this episode of the Content Sells Podcast, your hosts, Suzi Dafnis and Michelle Falzon, delve into the art of guiding your audience seamlessly from free offerings to...
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257 – How to Get FREE Leads & Buyers on Instagram with Nicole Burke
Imagine turning your Instagram account into a lead-generating powerhouse—without spending a cent on ads! In this episode of the Content Sells Podcast, your hosts, Suzi Dafnis and Michelle Falzon are joined by Instagram marketing expert Nicole Burke of Gardenary,...
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256 – How to Charge More (and Stop Underpricing & Overdelivering) with Dr Claire Zammit
Are you undercharging for your offers? If you’ve ever hesitated to raise your prices because you’re worried about scaring off clients, feeling “salesy,” or questioning how to define and charge for the value you bring – this episode is...
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255 – Marketing Case Study – Creating a High-Converting Offer
See a real-life case study of what a high-converting offer looks like from our Masterminder, Gillian Erskine of Piano Teaching Success. Join your hosts, Suzi Dafnis and Michelle Falzon, as they step you through the 7 elements in Gillian’s...
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254 – NEW & UPDATED! How to Craft an Offer that Sells
NEWSFLASH! We’ve updated one of our most popular episodes EVER with the latest strategies, examples and success tips and it comes with a Brand NEW and highly valuable downloadable worksheet! Get yours now! Join your hosts Suzi Dafnis and...
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253 – Best Books for Content Marketers – 2025 Edition
It’s time for our annual review of the books we’re recommending for the new year! Join your hosts Suzi Dafnis and Michelle Falzon as they share books they’ve loved and learned from that can help you be a more...
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252 – Winning Proposals – How to Get More Clients To Say Yes More Often Part 2
Welcome to Part 2 of this Episode! If you make proposals to clients, you want to tune into today’s show. (If you haven’t checked out Part 1, listen here.) In this episode, your hosts, Suzi Dafnis & Michelle Falzon,...
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251 – Winning Proposals: How to Get More Clients to Say Yes More Often – Part 1
If you’re someone who makes proposals to clients – perhaps you sell high-value products and services – like solar installations, leadership consulting, interior design services, custom software development, etc, you definitely want to prick your ears up for this...
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250 – 5 Fast & Free Ways to Create Community in Your Marketing (and Why that Gets You More Sales)
In this episode, your hosts, Suzi Dafnis and Michelle Falzon are sharing ways to START creating a powerful community even BEFORE people become your customers – that is, how you can build community and connection in your MARKETING. Because...
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249 – The Smart Way to Plan Out Your Social Media
Social Media can be a “hungry beast,” and trying to keep up with social posts that get results can feel overwhelming, confounding, and like we’re always playing catch-up! That’s why, in this episode, your hosts, Suzi Dafnis and Michelle...
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248 – Why You Need to Plan Next Year NOW!
As this episode goes to air we’re right at the start of November so we thought it would be great to give you a gentle nudge to get your annual plan for next year done THIS MONTH. And here’s...
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