264 – The Content CEO: How to Shift From Doing It All to Leading a Marketing Machine
If your marketing success is dependent on you doing everything — writing every email, scheduling every post, fixing every tech issue — this episode is for you. Because it’s time to shift from doing it all to becoming the...
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263 – Mini But Mighty: Small-Scale Strategic Alliance Strategies To Grow Your Business
Big partnerships aren’t the only way to grow your audience or boost your visibility. In this episode, your hosts Suzi Dafnis & Michelle Falzon explore how easy low-tech, low-cost, and low-lift alliances — like co-promoting with a local business...
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262 – The Content Marketing Tools We’re Loving in 2025
It’s our Annual Content Marketing Tools Episode! Sharing the Content Marketing Tools we’re loving each year has become a bit of a tradition here at the Content Sells Podcast. In today’s show, your hosts, Suzi Dafnis and Michelle Falzon,...
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261 – 6 Ways AI is Saving Us Time With Our Content
Creating high-quality content takes time — whether it’s crafting emails, mapping launch sequences, analysing survey data, building frameworks, or preparing visuals for a workshop. And while many people are using AI to generate more content faster, that often comes...
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260 – 6 Smart Questions – How to Know if You’re Ready to Add a More Expensive Product or Service
You’ve got clients. You’re delivering results. But maybe you’re starting to feel maxed out… or wondering if there’s a smarter way to grow. In this episode your hosts, Suzi Dafnis and Michelle Falzon, dive into 6 powerful questions to...
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259 – How to Use Bonuses to Overcome Buyer Objections & Make More Sales
You’ve created a solid offer. You’ve put in the work. You know it delivers value. But when it comes time to promote it… crickets. Or maybe you get some buyers, but you know there were people on the fence...
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258 – From Free to Paid: How To Seamlessly Convert Leads to Buyers
Is your free content getting you caught in the “Friend Zone”? In this episode of the Content Sells Podcast, your hosts, Suzi Dafnis and Michelle Falzon, delve into the art of guiding your audience seamlessly from free offerings to...
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257 – How to Get FREE Leads & Buyers on Instagram with Nicole Burke
Imagine turning your Instagram account into a lead-generating powerhouse—without spending a cent on ads! In this episode of the Content Sells Podcast, your hosts, Suzi Dafnis and Michelle Falzon are joined by Instagram marketing expert Nicole Burke of Gardenary,...
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256 – How to Charge More (and Stop Underpricing & Overdelivering) with Dr Claire Zammit
Are you undercharging for your offers? If you’ve ever hesitated to raise your prices because you’re worried about scaring off clients, feeling “salesy,” or questioning how to define and charge for the value you bring – this episode is...
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255 – Marketing Case Study – Creating a High-Converting Offer
See a real-life case study of what a high-converting offer looks like from our Masterminder, Gillian Erskine of Piano Teaching Success. Join your hosts, Suzi Dafnis and Michelle Falzon, as they step you through the 7 elements in Gillian’s...
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254 – NEW & UPDATED! How to Craft an Offer that Sells
NEWSFLASH! We’ve updated one of our most popular episodes EVER with the latest strategies, examples and success tips and it comes with a Brand NEW and highly valuable downloadable worksheet! Get yours now! Join your hosts Suzi Dafnis and...
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253 – Best Books for Content Marketers – 2025 Edition
It’s time for our annual review of the books we’re recommending for the new year! Join your hosts Suzi Dafnis and Michelle Falzon as they share books they’ve loved and learned from that can help you be a more...
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