When I refer to product I mean products and services.
Think about how clearly defined your products or services are in terms of their pricing, packaging and design.
Also, take into account your customer service and delivery and the depth and breadth of your product range – Do you have too many products? Or, not enough products?
And how are you taking care of new product development and quality control?
How is your product produced and are you innovating when you need to?
Businesses who cross the tipping point know they need to keep evolving when it comes to their product offering.
— Suzi Dafnis, CEO – HerBusiness
Study these programs if you want to:
- Create better offers for your target market
- Be the expert and authority in your niche
- Identify trends in your industry before your competitors do
- Create more offers that convert
- Innovate
Your Bonus Downloads
HerBusiness Growth Guide
2021 July
Download the July 2021 Products Growth Guide.
HerBusiness Growth Guide
2020 August
Download the August 2020 Products Growth Guide.
Grab your free Products Worksheets and Cheat Sheets.
- How to Craft an Offer That Sells Worksheet
- How to Name Things Checklist
- How to use surveys to discover exactly what your customers want
- Finding your marketing mountain
- The Marketing Mountain Checklist
- How to use guarantees and risk reversal
- Effective Guarantee Worksheet
- The Volume/Value Matrix™
- Getting your ideas out of your head
Watch
Take a look at some of our favourite Products webinars.
- Sales IS Service – An Authentic Approach to Getting New Clients
- How to Effectively Name Your Product or Brand – Amey Lee
- Meant for More – Lisa Sasevich
- Presuasion – Robert Cialdini
- Talk Triggers – Jay Baer
- Turn your Knowledge, Influence, or Passion into a Low-Stress, High-Profit Business – Stu McLaren
More Webinars for Getting Your Products Really Working for You
- How to Choose the Right Marketing Niche and Validate your Business Idea with Ryan Levesque
- The Innovation Formula with Dr Amantha Imber
- APE: Author, Publisher, Entrepreneur with Guy Kawasaki
- Marketing Lessons from the Grateful Dead with David Meerman Scott and Brian Halligan
- Surge with Mike Michalowicz
Listen
Take a listen to these Products-focused podcasts in the Content Sells Podcast series.
- How to Craft an Offer That Sells
- How to Make Your Offer Irresistible
- 7 Ways to Make the “invisible” Visible in Your Marketing Offers
- How to Use Bonuses to Get More Sales (even from Your “fence – Sitters”)
- How to Use Surveys to Discover Exactly What Your Customers Want
- How to Use Guarantees and Risk Reversal in Your Content to Get More Sales
