Inc. 500 CEO of The ASK Method® Company, and the #1 national best-selling author of ASK, Inc. Magazine’s #1 Marketing Book of the Year

How to choose the right marketing niche and validate your business idea
Most business owners ask “What should I sell?” or “What should I build?” when, instead, you should be asking WHO?. As in, who should I serve? The WHO is the foundation upon which all other things can solidly be built. Whether you’re refining an existing market or launching into a new market, the first decision you will need to make is choosing WHO..

In this Summit session:

  • How to CLARIFY and REFINE your existing market so that you can grow and scale
  • The one avoidable MISTAKE people make when EXPANDING into a new market
  • The market size that most profitable for your business (and how to find it)
  • The four product categories to explore BEFORE creating your next OFFER
  • What TYPE of ENTREPRENEUR are you? Knowing this will help guide your choice of BUSINESS MODEL, product and market
  • Why having competition could actually be GREAT for your business

Get the Book – Choose by Ryan Levesque

This training is available only to HerBusiness Network Members

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Event Details

  • How to Choose the Right Marketing Niche and Validate your Business Idea with Ryan Levesque
  • Speakers: Ryan Levesque and Suzi Dafnis
  • Venue: On-Demand

About the Guests

Ryan Levesque is the Inc. 500 CEO of The ASK Method® Company, and the #1 national best-selling author of ASK, which was named by Inc. Magazine as the #1 Marketing Book of the Year. His latest book, CHOOSE is available now.  Ryan is also a co-founder and investor in®,...

Hi there. I’m Suzi Dafnis, CEO at HerBusiness. My BIG passion is helping women business owners to grow and scale their business, so that they can create their ideal lifestyle and make a difference in the world. Every day I am inspired by the more than 30,000 amazing women (and...

About the Book


Choose: The Single Most Important Decision Before Starting Your Business In his new book, Choose, Ryan Levesque, shares his step-by-step methodology designed to help both new and seasoned entrepreneurs choose a market for their new ventures that will be predictably profitable and enable them to make a big impact....

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