In 2011, the publisher of Guy Kawasaki’s New York Times bestseller, Enchantment, could not fill an order for 500 eBook copies of the book. Because of this experience, Guy self-published his next book, What the Plus!, and learned first-hand that self-publishing is a complex, confusing, and idiosyncratic process.

As Steve Jobs said, “There must be a better way.” With Shawn Welch, a tech wizard, Guy wrote APE – Author, Publisher, Entrepreneur – How to Publish a Book, to help people take control of their writing careers by publishing their books.

The thesis of APE is simple but powerful: When a self-publisher successfully fills three roles – author, publisher and entrepreneur – the potential benefits are greater than with traditional publishing. Watch this webinar to learn:

  • What the good reasons/bad reasons are for writing a book
  • What artisanal publishing is
  • The advantages and disadvantages for authors
  • What the disadvantages for authors of eBooks is
  • Why starting a book is hard, but finishing is harder (and how to keep going)
  • Crowd-funding and sponsorship of your first self-published book.
  • How to avoid the self-publishing look
  • The two roles you should not take on yourself
  • Book distribution – how and where
  • Tips for compelling book covers
  • Pricing – why your goals should determine what you charge
  • Guerrilla Marketing – low cost ways to get you book out there!
  • Why social media is the TRIFECTA of book marketing

Comments from the audience:

“I enjoyed the hands-on tips on self-publishing!”

“This webinar gave me insight to book publishing from someone who’s done it.”

“I enjoyed the professionalism of this webinar. It gave me the feeling of having a very personal interaction with Guy Kawasaki – not just like reading his book.”

“The entire information was brilliant!”

It was reassuring how honest Guy was! I love it when people tell it straight, like he just did. Inspiring, honest, wonderful!”

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Event Details

  • APE: Author, Publisher, Entrepreneur
  • Price: $59 (Login for Premium Member Discount)
  • Speakers: Guy Kawasaki
  • Venue: On-Demand

  • Buy Now

About the Guest

Guy Kawasaki is the chief evangelist Canva, an online graphic design tool. He’s also a brand ambassador for Mercedes-Benz and an executive fellow of the Haas School of Business at UC Berkeley. He was previously the chief evangelist of Apple and a trustee of the Wikimedia Foundation. His 14 books...

About the Book

APE: Author, Publisher, Entrepreneur

APE is 300 pages of step-by-step, tactical advice and practical inspiration. If you want a hype-filled, get-rich-quick book, you should look elsewhere. On the other hand, if you want a comprehensive and realistic guide to self-publishing, APE is the answer. Content includes: Why you should write a book A...

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