Content marketing is changing all the time. Wouldn’t it be great if you had some way of knowing those changes before they happen so you could get in front of them and do more of what works and less...
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According to research from the Baymard Institute, the average online shopping cart abandonment rate is 68.63% to be exact. And that’s across a variety of industries. So what that means for our listeners is that roughly 2 out of...
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Ever feel like you’ve lost your mojo – things go wrong, something happens that shakes you up or plants a seed of doubt? And it can cause you to question, “Who am I to be creating content / writing...
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One of the best ways to guarantee ongoing sales and cash in the door is to adopt a recurring revenue model where, instead of a one-off transaction, each sale is leveraged into an automatic repeat purchase via the likes...
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Research shows that once someone has made a commitment, they’re more likely to follow through with the next step. It’s known as the “Commitment Bias” and you can make the most of it to get more sales, more engaged...
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There is a page on your website that is possibly a bit neglected or in need of a revamp. Because, even though it’s not a page you might think about very often, people are arriving on it more often...
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We hear from people all the time that their #1 problem with content marketing is all the writing involved! Whether that’s writing a blog post or email sequence, crafting a sales page or a video script or even putting...
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A recent HerBusiness community survey found that 85% of all respondents rated Email Marketing as one of their Top 3 Marketing Priorities right now and 45% rated email marketing as the #1 marketing priority in their business right now....
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In his famous play, Romeo and Juliet, Shakespeare famously asked “What’s in a name? That which we call a rose, by any other name would smell as sweet.” But in this episode, your hosts Suzi Dafnis and Michelle Falzon...
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It used to be that as a small business owner, unless your product was directly related to something that required you to use your voice – like a radio announcer or a public speaker or sales trainer, you might not have...
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We can probably all agree that getting sales is the life-blood of any business and yet, many small business owners often feel uncomfortable and ill-equipped when it comes to asking for the sale. In this episode of the Content...
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It can be easy to get off track, and either create too much content or not the right content – when you don’t have a sound strategy or plan for your content marketing. In this episode of the Content...
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Content Sells