One of the big questions we often get asked is, “How many avatars do you need?”. Many people aren’t sure – do I just stick with one? What if I serve multiple people? How many avatars is too many?...
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Are you creating your customer experience by design or by default? Customer Experience expert, and CEO of CXFormula.com Jason Friedman has spent a lifetime creating amazing experiences, from theatrical exploits for the likes of Fleetwood Mac and Peter Gabriel;...
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“How can you communicate with impact?” This is a question Strategic Performance Coach and Performing Artist Victoria Labalme has spent a lifetime exploring as she’s worked on stage and screen as an actor and also helped elite entrepreneurs, best-selling...
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We all know words are powerful. A well-written movie can make us laugh or cry. A powerful ad can make us buy something or donate money to a cause. A caring note from a friend when we’re feeling down...
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There was a time when the email newsletter was the go-to strategy for most businesses and the main method for communicating with their customers via email, but with all the different email marketing and content marketing strategies available to...
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Content marketing is changing all the time. Wouldn’t it be great if you had some way of knowing those changes before they happen so you could get in front of them and do more of what works and less...
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According to research from the Baymard Institute, the average online shopping cart abandonment rate is 68.63% to be exact. And that’s across a variety of industries. So what that means for our listeners is that roughly 2 out of...
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Ever feel like you’ve lost your mojo – things go wrong, something happens that shakes you up or plants a seed of doubt? And it can cause you to question, “Who am I to be creating content / writing...
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One of the best ways to guarantee ongoing sales and cash in the door is to adopt a recurring revenue model where, instead of a one-off transaction, each sale is leveraged into an automatic repeat purchase via the likes...
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Research shows that once someone has made a commitment, they’re more likely to follow through with the next step. It’s known as the “Commitment Bias” and you can make the most of it to get more sales, more engaged...
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There is a page on your website that is possibly a bit neglected or in need of a revamp. Because, even though it’s not a page you might think about very often, people are arriving on it more often...
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We hear from people all the time that their #1 problem with content marketing is all the writing involved! Whether that’s writing a blog post or email sequence, crafting a sales page or a video script or even putting...
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