What do you do when you have a particular feature or benefit of your product or service that YOU know is awesome… but it’s not immediately obvious to your potential customers that it’s awesome? How do you treat a...
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One of the KEYS to moving more towards connection is to feel comfortable and confident communicating your value. Problem is, any time you’re trying to communicate your value to get new clients it’s pretty certain that you’ll hit roadblocks....
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Content marketing is about a WHOLE lot more than the words you write or say. A big part of the success of your content is how it’s designed. Many people argue over which is more important – the copy...
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Like Apple’s “Here’s to the Crazy Ones,” a manifesto – a public declaration of intent – can be what separates your business from the crowd. A well-designed manifesto can connect you and your team to your mission statement, clarify your...
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What is the “Step 2” Secret? And why do your hosts, Suzi Dafnis and Michelle Falzon, say this is one of their favourite and most effective secret weapons for getting more engagement and conversions? In this episode, Suzi and...
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Are eBooks still effective anymore? We say YES and in this episode, your hosts Suzi Dafnis and Michelle Falzon reveal their best eBook strategies, including how to choose your title and topic, essential cover design tips, how to grab...
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Welcome to Episode 02 of Content Sells with your hosts Suzi Dafnis and Michelle Falzon. In today’s episode we’re talking about the importance of really understanding your audience BEFORE you create your content. Having a crystal clear picture of...
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What do you do when you have a particular feature or benefit of your product or service that YOU know is awesome… but it’s not immediately obvious to your potential customers that it’s awesome? How do you treat a...
listen subscribe
One of the KEYS to moving more towards connection is to feel comfortable and confident communicating your value. Problem is, any time you’re trying to communicate your value to get new clients it’s pretty certain that you’ll hit roadblocks....
listen subscribe
One of the BEST ways we’ve found to grow our businesses is through Strategic Alliances. But how do you start? What are you looking for in a Strategic Alliance partner? Where can you find good Strategic Alliances? In this...
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One of the biggest challenges small business owners have when it comes to embracing content marketing is that it feels so BIG and OVERWHELMING… where do you begin? What can happen is that you get all excited and start...
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You can have the best message and do amazing content marketing, but if your offer is not irresistible, you may find you STILL don’t get enough sales. In this episode, your hosts, Suzi Dafnis and Michelle Falzon interview Michael...
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A high-end retreat can be an excellent way to create a higher value product to offer to your customers (and they can be great fun and an awesome way to travel, too!). But they DO take some special consideration...
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Your lead magnet is one of the best ways to get people starting the journey towards buying from you because it’s typically a very low commitment someone needs to make – and they get something of value in return....
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