INSTAGRAM… while we’ve all likely seen the rise of the “Instagram Influencer,” many business owners are still wondering… is it for me? And if so, how do I grow a following and then turn that following into customers? On...
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Today we’re talking about how to use Surveys— not just as a way to learn more about your audience (which they are AWESOME for!) but also something that BOTH Suzi and Michelle have found is really powerful — and...
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Content marketing is about a WHOLE lot more than the words you write or say. A big part of the success of your content is how it’s designed. Many people argue over which is more important – the copy...
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Like Apple’s “Here’s to the Crazy Ones,” a manifesto – a public declaration of intent – can be what separates your business from the crowd. A well-designed manifesto can connect you and your team to your mission statement, clarify your...
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What is the “Step 2” Secret? And why do your hosts, Suzi Dafnis and Michelle Falzon, say this is one of their favourite and most effective secret weapons for getting more engagement and conversions? In this episode, Suzi and...
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Are eBooks still effective anymore? We say YES and in this episode, your hosts Suzi Dafnis and Michelle Falzon reveal their best eBook strategies, including how to choose your title and topic, essential cover design tips, how to grab...
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Welcome to Episode 02 of Content Sells with your hosts Suzi Dafnis and Michelle Falzon. In today’s episode we’re talking about the importance of really understanding your audience BEFORE you create your content. Having a crystal clear picture of...
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INSTAGRAM… while we’ve all likely seen the rise of the “Instagram Influencer,” many business owners are still wondering… is it for me? And if so, how do I grow a following and then turn that following into customers? On...
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Today we’re talking about how to use Surveys— not just as a way to learn more about your audience (which they are AWESOME for!) but also something that BOTH Suzi and Michelle have found is really powerful — and...
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It’s a milestone day! This is Episode 100! We posted our first episode of Content Sells on September 18, 2015… and since then we’ve published an episode virtually every two weeks. Now it’s time to clink a glass of...
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There is real power in “niching down” — that is, going for a smaller and more specific slice of a larger market. But it can be hard to let go of the many to focus on the few. One...
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There are literally dozens and dozens of awards being offered each year acknowledging businesses and business owners. And being a finalist or winner can be a really awesome way to raise your profile and build your credibility. In this...
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Hello and Happy New Year. Hope you’re enjoying some downtime and perhaps catching up on your favourite podcasts. One of the topics we talk about a lot here at HerBusiness is the courage to stand out and speak up....
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With a laptop and a smartphone, Natalie Sisson built a six-figure education business that she can run from anywhere in the world. And one of the keys to that success has been her book publishing strategy. In today’s episode,...
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