208 – The “Money Part” of Marketing – Mindset, Pricing and Investing For Business Growth
In this episode, your hosts, Suzi Dafnis and Michelle Falzon, are shaking things up and for the first time ever, are interviewing not one, but THREE guests as they talk about their breakthroughs when it comes to the MONEY...
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207 – How AI Is Changing The Marketing Game for Small Business Owners
AI is here to stay and it’s changing the marketing game for small business owners. In this episode, your hosts, Suzi Dafnis and Michelle Falzon, deliver their first AI-related show (it won’t be the last!). They discuss the importance...
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206 – The 16 Essential Elements of a High-Converting Sales Page
Today, we’re talking about the elements of a successful sales page. A sales page is a web page where you’re… selling something! And while that might seem obvious, there is definitely a science and an ART to creating a...
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205 – How “Owning More Space” Helps You Reach More People With Your Content Marketing
We’re discussing a topic that underpins everything we do as business owners, and particularly what we do as marketers and content creators. And that is this idea of Owning More Space. What we mean by that is expanding into...
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204 – The Perils of Overthinking and Underdoing
Today we’re looking at something we see happen to a lot of business owners. Especially when you’re moving into new territory. For example, if you’ve never done a webinar before, or you’ve never paid for traffic before, or you’re...
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203 – 12 Questions to Ask BEFORE You Rebrand Anything!
We’re talking about rebranding… and specifically the 12 questions you need to ask yourself before rebranding anything! Because this is definitely something where there can be more worms in the can than you might first imagine! And we’ve seen...
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202 – The “Features” Trap – Why You Need to Focus on Benefits vs Features to Make More Sales!
We’re talking about the “Features Trap” that most business owners get stuck in. We’re all in love with our own product and we can become obsessed with all the “things” that make our product great… but guess what? Your...
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201 – Best Books For Content Marketers – 2023 Edition
In this episode we’re doing something that’s become a tradition! It’s our annual Best Content Marketing Books episode! Your hosts, Suzi Dafnis and Michelle Falzon LOVE talking books and they’ve got some GOODIES to share! Plus we’ve released our...
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200 – Celebrating 200 Episodes! Your Favourite Episodes and Special Guests
It’s our 200th Episode!!! When we were talking about how to celebrate this milestone moment, we decided it would be fun to go live, invite some of our cherished listeners to the show and do some celebrating, reminiscing and...
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199 – Creating a Runway: How to Pave The Way for the Sale & Get MORE Results for LESS Cost!
We’re covering a topic that’s made a massive difference to not only our own marketing results, but also to our Marketing Success Masterminders, who we’ve been working pretty closely with over the last year or so to really double...
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198 – 5 Easy Ways to Use Case Studies to Tell Customer Stories
We’re digging back into a topic that’s super important and that we haven’t touched on in a while – and that’s CASE STUDIES. In this episode, your hosts Suzi Dafnis and Michelle Falzon share 5 Easy Ways you can...
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197 – How Video Storytelling Grew My eCommerce Sales – with Skye Anderton
We have an amazing guest today! The inspiring Skye Anderton, founder & CEO of jewellery and lifestyle brand Ruby Olive. In this episode, your hosts Suzi Dafnis and Michelle Falzon chat with Skye about how she’s built her successful...
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