There are literally dozens and dozens of awards being offered each year acknowledging businesses and business owners. And being a finalist or winner can be a really awesome way to raise your profile and build your credibility. In this...
listen subscribe
Hello and Happy New Year. Hope you’re enjoying some downtime and perhaps catching up on your favourite podcasts. One of the topics we talk about a lot here at HerBusiness is the courage to stand out and speak up....
listen subscribe
Content marketing is about a WHOLE lot more than the words you write or say. A big part of the success of your content is how it’s designed. Many people argue over which is more important – the copy...
listen subscribe
Like Apple’s “Here’s to the Crazy Ones,” a manifesto – a public declaration of intent – can be what separates your business from the crowd. A well-designed manifesto can connect you and your team to your mission statement, clarify your...
listen subscribe
What is the “Step 2” Secret? And why do your hosts, Suzi Dafnis and Michelle Falzon, say this is one of their favourite and most effective secret weapons for getting more engagement and conversions? In this episode, Suzi and...
listen subscribe
Are eBooks still effective anymore? We say YES and in this episode, your hosts Suzi Dafnis and Michelle Falzon reveal their best eBook strategies, including how to choose your title and topic, essential cover design tips, how to grab...
listen subscribe
Welcome to Episode 02 of Content Sells with your hosts Suzi Dafnis and Michelle Falzon. In today’s episode we’re talking about the importance of really understanding your audience BEFORE you create your content. Having a crystal clear picture of...
listen
There are literally dozens and dozens of awards being offered each year acknowledging businesses and business owners. And being a finalist or winner can be a really awesome way to raise your profile and build your credibility. In this...
listen subscribe
Hello and Happy New Year. Hope you’re enjoying some downtime and perhaps catching up on your favourite podcasts. One of the topics we talk about a lot here at HerBusiness is the courage to stand out and speak up....
listen subscribe
With a laptop and a smartphone, Natalie Sisson built a six-figure education business that she can run from anywhere in the world. And one of the keys to that success has been her book publishing strategy. In today’s episode,...
listen subscribe
Livecasts are something we’ve been doing more of and we’re LOVING it… Technically, a Facebook Live is a live broadcast but what we’re talking about here is more like crafting your own event or show that you can broadcast...
listen subscribe
Ever thought about joining or starting a Mastermind? A Mastermind is a group of peers who come together in some regular way to share ideas, support each other and help each other succeed. In today’s episode your hosts, Suzi...
listen subscribe
Many of us are finding ourselves on video a lot more than we used to – even if we aren’t making content videos to put on YouTube, maybe we are being seen on camera more with our clients on...
listen subscribe
Coupons and discounts CAN be very powerful when it comes to getting new customers, generating cashflow and boosting sales… but we are putting a BIG asterisk on today’s episode that says – you must use this tactic VERY strategically!...
listen subscribe
