Has the concept of writing a book crossed your mind? Or maybe you ALREADY have a book that’s either written and awaiting publication or that’s already been published. If so, there are some fascinating and exciting NEW ways you...
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Chrissy Amphlett, the legendary lead singer of the Australian ’80s rock band The Divinyls, famously sang, “It’s a fine, fine line between pleasure and pain.” And with your marketing content, this is SO true… Both of these emotional states...
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Content marketing is about a WHOLE lot more than the words you write or say. A big part of the success of your content is how it’s designed. Many people argue over which is more important – the copy...
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Like Apple’s “Here’s to the Crazy Ones,” a manifesto – a public declaration of intent – can be what separates your business from the crowd. A well-designed manifesto can connect you and your team to your mission statement, clarify your...
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What is the “Step 2” Secret? And why do your hosts, Suzi Dafnis and Michelle Falzon, say this is one of their favourite and most effective secret weapons for getting more engagement and conversions? In this episode, Suzi and...
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Are eBooks still effective anymore? We say YES and in this episode, your hosts Suzi Dafnis and Michelle Falzon reveal their best eBook strategies, including how to choose your title and topic, essential cover design tips, how to grab...
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Welcome to Episode 02 of Content Sells with your hosts Suzi Dafnis and Michelle Falzon. In today’s episode we’re talking about the importance of really understanding your audience BEFORE you create your content. Having a crystal clear picture of...
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Has the concept of writing a book crossed your mind? Or maybe you ALREADY have a book that’s either written and awaiting publication or that’s already been published. If so, there are some fascinating and exciting NEW ways you...
listen
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Chrissy Amphlett, the legendary lead singer of the Australian ’80s rock band The Divinyls, famously sang, “It’s a fine, fine line between pleasure and pain.” And with your marketing content, this is SO true… Both of these emotional states...
listen
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Social Proof is based on the idea that we tend to do what we observe other people are doing. It’s why nightclubs like to have people queue out onto the street or why restaurants will fill their tables from...
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The humble subject line might only be a few words, but it is actually one of the most important pieces of content we create in our email marketing. Getting even a small bump in open rates for your emails...
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One of the more common questions we get asked is “What aspects of my Content Marketing are okay to outsource to someone else and what should I keep doing myself?” In today’s episode, hosts Suzi Dafnis and Michelle Falzon...
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One of the big questions we often get asked is, “How many avatars do you need?”. Many people aren’t sure – do I just stick with one? What if I serve multiple people? How many avatars is too many?...
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Are you creating your customer experience by design or by default? Customer Experience expert, and CEO of CXFormula.com Jason Friedman has spent a lifetime creating amazing experiences, from theatrical exploits for the likes of Fleetwood Mac and Peter Gabriel;...
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