We all know words are powerful. A well-written movie can make us laugh or cry. A powerful ad can make us buy something or donate money to a cause. A caring note from a friend when we’re feeling down can cheer us up and help us feel connected.
But there are SOME words that are way more powerful than others… these are the words that persuade and influence us in ways other words can’t… and they are what are known as Power Words.
In today’s episode, hosts Suzi Dafnis and Michelle Falzon share 3 ideas for using Power Words in your content to instantly attract attention and ignite sales.
Plus, included in this episode is a bonus download, The Power Word Resource List, where you can get access to other resources such as power word lists and recommendations from greats such as David Ogilvy.
Listen to this episode to hear more about:
- Where to use Power words and when
- How to avoid the trap of Marketing Blah Blah
- Why you want to zig when everyone else is zagging when it comes to the words you use to describe what you do
- The phrase that got over 3 million results on Google that you want to avoid (and others like it) that are likely draining the power out of your message
- What a pattern interrupt is and why you want to use them in your content
- Why up to 95% of our thoughts are the SAME thoughts every day and how Power Words help you break through that “trance” with your content marketing
- Why you need to become aware of how boring your content is (and what you can do about it)
- The benefit of “pausing” before you hit send on any online communication
- Why making people “cringe” isn’t necessarily a bad thing (sometimes)
- The advice ad legend David Ogilvy gave in 1963 that is just as relevant today
- The very specific power words you want to be using in your calls to action to boost conversions
- The “humble” 3-letter power word Michelle and Suzi use to get massive results
- Why some of the best power words aren’t “flashy”
- The Harvard experiment from 1977 that gave the world an awareness of one of the most powerful words in the English language… and how you can use it to get people to take action
Also mentioned in this episode: