5 Ideas for Adding Compelling Social Proof to Your Content (and why you need it!)

Podcasts

, ,

Subscribe

Social Proof is based on the idea that we tend to do what we observe other people are doing.

It’s why nightclubs like to have people queue out onto the street or why restaurants will fill their tables from the window first – so people driving or walking by will think –“Hey, this is a popular place, let’s go in.”

We all inherently find “safety in numbers” and you can use this compelling quirk of humanity in your content-based marketing.

In today’s episode, hosts Suzi Dafnis and Michelle Falzon look at 5 ideas for adding compelling social proof to your content (and it goes WAY beyond just including a few testimonials on your website!).

Plus, included in this episode is a bonus download –The 6 Questions to Ask for Terrific Testimonials

Listen to this episode to hear more about:

  • Why our brains are “hard-wired” to seek out social proof
  • Why social proof works
  • Why online customer reviews are so powerful
  • The compelling study that found people trust a recommendation by a complete stranger almost as much as from a close friend!
  • The two big sources of social proof and how to tap into them
  • How to use the “Halo Effect” to 10X the impact of your social proof and reach more people
  • Why speaking on someone else’s stage is such powerful social proof (and good for business!)
  • How to leverage any appearances you make in the media to boost your conversions way beyond the expiration date of your “5 minutes of fame”
  • Is paying celebrity influencers worth it?
  • The DIY press release strategy that could be getting you more media exposure
  • The perfect moment to ask a customer for a testimonial
  • Why you want to use the “original source” for your social proof
  • How to use numbers and quantities to convey strong social proof
  • The secret strategy for leveraging favourable ratings and reviews that even big businesses like Emirates are jumping onto
  • How to turn a Case Study from “snooze” to “sizzle”
  • Why getting your best customers to talk about their objections to buying from you is AWESOME social proof!

Also mentioned in this episode:

 

ep53 free download

About the Hosts

Hi there. I’m Suzi Dafnis, CEO at HerBusiness. My BIG passion is helping women business owners to grow and scale their business, so that they can create their ideal lifestyle and make a difference in the world. Every day I am inspired by the more than 30,000 amazing women (and...

Michelle Falzon, Director of We are Content, has more than 25 years experience in marketing and communications from her early days in TV, radio and press (documentary films, TV and radio commercials) through to print (book publishing, magazines, marketing collateral) and on to her early adoption of digital marketing in the...