Social Proof is based on the idea that we tend to do what we observe other people are doing.
It’s why nightclubs like to have people queue out onto the street or why restaurants will fill their tables from the window first – so people driving or walking by will think –“Hey, this is a popular place, let’s go in.”
We all inherently find “safety in numbers” and you can use this compelling quirk of humanity in your content-based marketing.
In today’s episode, hosts Suzi Dafnis and Michelle Falzon look at 5 ideas for adding compelling social proof to your content (and it goes WAY beyond just including a few testimonials on your website!).
Plus, included in this episode is a bonus download –The 6 Questions to Ask for Terrific Testimonials
Listen to this episode to hear more about:
- Why our brains are “hard-wired” to seek out social proof
- Why social proof works
- Why online customer reviews are so powerful
- The compelling study that found people trust a recommendation by a complete stranger almost as much as from a close friend!
- The two big sources of social proof and how to tap into them
- How to use the “Halo Effect” to 10X the impact of your social proof and reach more people
- Why speaking on someone else’s stage is such powerful social proof (and good for business!)
- How to leverage any appearances you make in the media to boost your conversions way beyond the expiration date of your “5 minutes of fame”
- Is paying celebrity influencers worth it?
- The DIY press release strategy that could be getting you more media exposure
- The perfect moment to ask a customer for a testimonial
- Why you want to use the “original source” for your social proof
- How to use numbers and quantities to convey strong social proof
- The secret strategy for leveraging favourable ratings and reviews that even big businesses like Emirates are jumping onto
- How to turn a Case Study from “snooze” to “sizzle”
- Why getting your best customers to talk about their objections to buying from you is AWESOME social proof!
Also mentioned in this episode:
- Content Sells Episode 20: How To Get Awesome Client Stories, Case Studies & Testimonials
- Presuasion by Robert Cialdini
- Ryan Levesque – The ASK Method
- BrightLocal Consumer Study
- Nielsen Global “Trust in Advertising” Study
- Seth Godin
- HerBusiness Businesswomen’s Hall of Fame
- Emirates rated first by TripAdvisor