58 – Creating Content for Different Learning Styles
We each have different learning styles, but the big problem is, when we create our content we tend to tailor it to suit our OWN learning style! That’s great for other people who receive and process information like WE...
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57 – How to Use “Seeding” to Move People Forward with Your Content
There is a way to make people more inclined to move forward with you BEFORE you formally or overtly ask them to take that next step. It’s known as “seeding” and when you do this well, your content becomes...
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56 – Webinars that Sell
Webinars are a great way to educate and to share information about your products and services and they are ALSO a great way to SELL. However, we see a lot of people hosting webinars where they give a lot...
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55 – How to Use a Book to Grow Your Brand, Your Profits and Your Profile with Linda Diggle
Has the concept of writing a book crossed your mind? Or maybe you ALREADY have a book that’s either written and awaiting publication or that’s already been published. If so, there are some fascinating and exciting NEW ways you...
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54 – Pleasure and Pain: Is There Enough of It in Your Content?
Chrissy Amphlett, the legendary lead singer of the Australian ’80s rock band The Divinyls, famously sang, “It’s a fine, fine line between pleasure and pain.” And with your marketing content, this is SO true… Both of these emotional states...
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53 – 5 Ideas for Adding Compelling Social Proof to Your Content (and Why You Need It!)
Social Proof is based on the idea that we tend to do what we observe other people are doing. It’s why nightclubs like to have people queue out onto the street or why restaurants will fill their tables from...
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52 – 8 Types of Subject Lines that will Get Your Emails Opened
The humble subject line might only be a few words, but it is actually one of the most important pieces of content we create in our email marketing. Getting even a small bump in open rates for your emails...
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51 – Easy Ways to Outsource Your Content Marketing
One of the more common questions we get asked is “What aspects of my Content Marketing are okay to outsource to someone else and what should I keep doing myself?” In today’s episode, hosts Suzi Dafnis and Michelle Falzon...
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50 – How many avatars do you need?
One of the big questions we often get asked is, “How many avatars do you need?”. Many people aren’t sure – do I just stick with one? What if I serve multiple people? How many avatars is too many?...
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49 – Creating your customer experience by design not by default with Jason Friedman
Are you creating your customer experience by design or by default? Customer Experience expert, and CEO of CXFormula.com Jason Friedman has spent a lifetime creating amazing experiences, from theatrical exploits for the likes of Fleetwood Mac and Peter Gabriel;...
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48 — How to turn your communication into a memorable work of art with Victoria Labalme
“How can you communicate with impact?” This is a question Strategic Performance Coach and Performing Artist Victoria Labalme has spent a lifetime exploring as she’s worked on stage and screen as an actor and also helped elite entrepreneurs, best-selling...
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47 – How to use power words to instantly attract attention and ignite sales
We all know words are powerful. A well-written movie can make us laugh or cry. A powerful ad can make us buy something or donate money to a cause. A caring note from a friend when we’re feeling down...
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