Hello and Happy New Year. Hope you’re enjoying some downtime and perhaps catching up on your favourite podcasts. One of the topics we talk about a lot here at HerBusiness is the courage to stand out and speak up....
listen subscribe
With a laptop and a smartphone, Natalie Sisson built a six-figure education business that she can run from anywhere in the world. And one of the keys to that success has been her book publishing strategy. In today’s episode,...
listen subscribe
Livecasts are something we’ve been doing more of and we’re LOVING it… Technically, a Facebook Live is a live broadcast but what we’re talking about here is more like crafting your own event or show that you can broadcast...
listen subscribe
Ever thought about joining or starting a Mastermind? A Mastermind is a group of peers who come together in some regular way to share ideas, support each other and help each other succeed. In today’s episode your hosts, Suzi...
listen subscribe
Many of us are finding ourselves on video a lot more than we used to – even if we aren’t making content videos to put on YouTube, maybe we are being seen on camera more with our clients on...
listen subscribe
Coupons and discounts CAN be very powerful when it comes to getting new customers, generating cashflow and boosting sales… but we are putting a BIG asterisk on today’s episode that says – you must use this tactic VERY strategically!...
listen subscribe
What do you do when you have a particular feature or benefit of your product or service that YOU know is awesome… but it’s not immediately obvious to your potential customers that it’s awesome? How do you treat a...
listen subscribe
One of the KEYS to moving more towards connection is to feel comfortable and confident communicating your value. Problem is, any time you’re trying to communicate your value to get new clients it’s pretty certain that you’ll hit roadblocks....
listen subscribe
One of the BEST ways we’ve found to grow our businesses is through Strategic Alliances. But how do you start? What are you looking for in a Strategic Alliance partner? Where can you find good Strategic Alliances? In this...
listen subscribe
One of the biggest challenges small business owners have when it comes to embracing content marketing is that it feels so BIG and OVERWHELMING… where do you begin? What can happen is that you get all excited and start...
listen subscribe
You can have the best message and do amazing content marketing, but if your offer is not irresistible, you may find you STILL don’t get enough sales. In this episode, your hosts, Suzi Dafnis and Michelle Falzon interview Michael...
listen subscribe
Your lead magnet is one of the best ways to get people starting the journey towards buying from you because it’s typically a very low commitment someone needs to make – and they get something of value in return....
listen subscribe
Content Sells