Today your hosts Suzi Dafnis and Michelle Falzon talk about a topic they started discussing way back in Episode 08 – How to Create a New Client Email Nurture Campaign
In this session expand on that discussion to look at 3 vital pieces of content you need to create for new customers.
FREE RESOURCE: New Customer Email Sequence Template
Get the step by step template that outlines the recommended email sequence to send to new customers.
Listen to this episode to hear more about:
- The 5 Goals of your New Customer Communications that you can apply to your nurture sequence
- How to Reassure your customers right after they buy from you
- Tips for Connecting in your emails, phone calls and other messaging
- Why you need to Orientate people to “how we do things round here”
- The best way to Switch On new customers to use the product or service they just purchased from you (and why you want that as soon as possible)
- How to identify the milestones that matter in your new customer’s experience
- The role of direct mail in your new customer communications
- A smart and inexpensive postcard strategy we learned from our friend Alexi Neocleous
- And much more.
Also mentioned in this episode: