11 – The Step 2 Secret
What is the “Step 2” Secret? And why do your hosts, Suzi Dafnis and Michelle Falzon, say this is one of their favourite and most effective secret weapons for getting more engagement and conversions? In this episode, Suzi and...
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10 – Write, Promote and Publish eBooks that Sell
Are eBooks still effective anymore? We say YES and in this episode, your hosts Suzi Dafnis and Michelle Falzon reveal their best eBook strategies, including how to choose your title and topic, essential cover design tips, how to grab...
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02 – Your Ideal Client
Welcome to Episode 02 of Content Sells with your hosts Suzi Dafnis and Michelle Falzon. In today’s episode we’re talking about the importance of really understanding your audience BEFORE you create your content. Having a crystal clear picture of...
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118 – How to Encourage Comments and Interactions During a Live Online Training
Online presentation platforms are AWESOME (think Zoom Calls, Facebook LIVEs, Webinars). It’s an ideal way to reach a lot of people in a really powerful, easy way to deliver trainings, create connection, sell stuff and get people using your...
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117 – Content Creation Hacks
Ever get stuck part way through a content project? Sometimes find it difficult to even get started with a new piece of content? Always having to come up with new ideas and finding that a challenge? Take it from...
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116 – Using Amazon to Reach New Customers – with Dylan Frost
Today your hosts Suzi Dafnis and Michelle Falzon talk with Amazon marketing expert and multi-million dollar Amazon seller, Dylan Frost about how different types of businesses (large and small, service-based and product-based) can find new customers on Amazon. Listen...
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115 – 3 Vital Pieces of New Customer Content
Today your hosts Suzi Dafnis and Michelle Falzon talk about a topic they started discussing way back in Episode 08 – How to Create a New Client Email Nurture Campaign In this session expand on that discussion to look...
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114 – How To Stop Writing So Apologetically and Start Selling More!
Something we see a lot of when we are asked to review people’s content is that many business owners and marketers hold back their power and use phrases that defer to others or that self deprecate. The thing is,...
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113 – How to Host a Guest Panel
Whether you are hosting a live event, a webinar, a Facebook LIVE or ANY kind of content, inviting a panel of guests to contribute can be an AWESOME strategy (when you know how to do it right). And in...
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112 – How to Create Your First Online Challenge – Part 2
In Part 1 We covered the things you need to think about BEFORE you launch your first Online Challenge so you are set up for success right from the start. And in today’s episode your hosts, Suzi Dafnis and...
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111 – The Wealth Chef – Build Your Personal Brand with Ann Wilson
Becoming known as an authority in your space is a lot about building a powerful personal brand. But how do you begin and what are the ingredients you need to focus on to leverage your brand and make a...
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110 – Villains, Superpowers and Designing a Successful Content Strategy with Melinda Cohen
One piece of really powerful core content can completely shift your business… and even open up new business opportunities. Which is something we love to hear about on this show, and today we’re talking to someone who has done...
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