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10 – Write, Promote and Publish eBooks that Sell

9th November, 2015 Podcasts

content sells, Marketing Podcasts

Are eBooks still effective anymore? We say YES and in this episode, your hosts Suzi Dafnis and Michelle Falzon reveal their best eBook strategies, including how to choose your title and topic, essential cover design tips, how to grab attention and the importance of having a clear next step.

They also answer the question “How long should my eBook be?” and give you tips on ways to fast track your eBook creation and design and offer 5 ways to promote your eBook to generate more leads and more sales.

In this episode, you will learn:

  • How to choose your eBook title and topic
  • Common cover design mistakes to avoid
  • How to craft your call to action and where to put it on your eBook
  • The ideal length for your eBook
  • Promotion ideas to get more people opting in to receive your eBook

Also mentioned in this episode:

  • Mailchimp
  • Aweber
  • Vertical Response
  • Salesforce
  • Ontraport
  • Active Campaign
  • Infusionsoft
  • Constant Contact
  • Convertkit (for bloggers)

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About the Hosts

Suzi Dafnis

Suzi Dafnis is the CEO at HerBusiness and Chairperson of its Advisory Board. Suzi has been involved with the business since 1995. In 1998, she took over from its founder and has since managed and grown the community. She remains its media spokesperson and a champion of women in business.

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    author social links:

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  • YouTube
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Michelle Falzon

Communication. Clear. Well thought out. Creatively delivered. Essentially, that’s what we do. As our name suggests, we seek to understand and convey the points of view (or paradigms) that you want to communicate. We have a wealth of experience in a range of communication mediums including film, video, internet, print...

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    author social links:

  • Facebook
  • Twitter
  • Google+
  • LinkedIn
  • Blog
  • Website
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About herBusiness

Celebrating 20 Years!

HerBusiness (formerly Australian Businesswomen’s Network) is a membership community that provides education, training, resources, mentoring and support for women who want to:

  • Grow their businesses
  • Connect with other business owners and expand their network
  • Learn from world-leading role models and experts
  • Be inspired and encouraged through every stage of their growth, from the startup phase to established business and beyond
  • Create the business and life they love

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