Today we’re looking at something we see happen to a lot of business owners. Especially when you’re moving into new territory. For example, if you’ve never done a webinar before, or you’ve never paid for traffic before, or you’re...
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We’re talking about rebranding… and specifically the 12 questions you need to ask yourself before rebranding anything! Because this is definitely something where there can be more worms in the can than you might first imagine! And we’ve seen...
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We’re talking about the “Features Trap” that most business owners get stuck in. We’re all in love with our own product and we can become obsessed with all the “things” that make our product great… but guess what? Your...
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In this episode we’re doing something that’s become a tradition! It’s our annual Best Content Marketing Books episode! Your hosts, Suzi Dafnis and Michelle Falzon LOVE talking books and they’ve got some GOODIES to share! Plus we’ve released our...
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It’s our 200th Episode!!! When we were talking about how to celebrate this milestone moment, we decided it would be fun to go live, invite some of our cherished listeners to the show and do some celebrating, reminiscing and...
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We’re covering a topic that’s made a massive difference to not only our own marketing results, but also to our Marketing Success Masterminders, who we’ve been working pretty closely with over the last year or so to really double...
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We’re digging back into a topic that’s super important and that we haven’t touched on in a while – and that’s CASE STUDIES. In this episode, your hosts Suzi Dafnis and Michelle Falzon share 5 Easy Ways you can...
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We have an amazing guest today! The inspiring Skye Anderton, founder & CEO of jewellery and lifestyle brand Ruby Olive. In this episode, your hosts Suzi Dafnis and Michelle Falzon chat with Skye about how she’s built her successful...
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Even though we spend a lot of time talking about getting more STRATEGIC with our marketing, it can be really easy for “one-off” tactics and “bright shiny objects” to sneak into our marketing that aren’t very strategic at all!...
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Successful strategic marketing comes from being really deliberate about your planning and clearly choosing what goes on your calendar and what does not. Poor planning means you have to expend MORE energy, and it costs MORE in terms of...
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Not only is a competition a great way to get more leads and incentivise people to take specific actions, it’s also a really wonderful way to crowdsource content AND have that content shared to a much wider audience than...
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You might have many of the ingredients of a successful Facebook Group… a great idea, an engaged crowd, a big launch, a steady traffic stream… but it can still fall flat if you don’t have some fundamental systems in...
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