196 – Campaign Thinking Vs Ad Hoc Marketing
Even though we spend a lot of time talking about getting more STRATEGIC with our marketing, it can be really easy for “one-off” tactics and “bright shiny objects” to sneak into our marketing that aren’t very strategic at all!...
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195 – Stacking Momentum with Your Annual Marketing Plan
Successful strategic marketing comes from being really deliberate about your planning and clearly choosing what goes on your calendar and what does not. Poor planning means you have to expend MORE energy, and it costs MORE in terms of...
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194 – How to Use Competitions to Grow Your Email List, Get More Referrals & Create More Customer Success
Not only is a competition a great way to get more leads and incentivise people to take specific actions, it’s also a really wonderful way to crowdsource content AND have that content shared to a much wider audience than...
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193 – Facebook Groups – The Essential Systems and Processes for Success
You might have many of the ingredients of a successful Facebook Group… a great idea, an engaged crowd, a big launch, a steady traffic stream… but it can still fall flat if you don’t have some fundamental systems in...
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192 – The 5 Essential Content Strategies For Building Your Profile
Something we know many business owners struggle with is building your own personal profile. While we might all conceptually think, “Yes! That’s what I want.” Often when it comes down to tooting your own horn or being seen, we...
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191 – “Staying in Your Lane” – How To Avoid Distractions and Accelerate Your Marketing Results
So often we see women in business who either DON’T KNOW what their “lane” is – that is they don’t have a clear plan. OR they keep getting thrown off course by zig zagging all over the place, chasing...
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190 – Chill and Prosper: Make Your Marketing “Effort-Less” with Denise Duffield-Thomas
Feel like you’re putting a ton of effort into your marketing and getting nowhere? Imagine putting in LESS effort and getting MORE results. Sounds like a pipe dream! But in this episode, your hosts Suzi Dafnis and Michelle Falzon...
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189 – How She Went From 1000 to 500,000 Site Visits a Month! With Lorraine Dallmeier
Ever wondered if your fledgling business could ever become a multi-million dollar success story? Perhaps that’s what you dream about and what you’re working towards. In this episode, your hosts Suzi Dafnis and Michelle Falzon chat with Lorraine Dallmeier...
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188 – How To Brief a Graphic Designer
So much of what we do as marketers has a design element. Whether it’s your branding, your website design, the lead magnet you’re sending, your Facebook ads, the style of your social media posts, the brochure you leave with...
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187 – 5 Content Marketing Tasks to Outsource Today!
Does everything in your business feel like it’s falling on your shoulders? Many small business owners get stuck in that trap of feeling like they have to do everything themselves (especially if cashflow is tight). But then it’s hard...
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186 – How to Get More Sales From Your Existing Social Media Followers
We know getting more sales from EXISTING social media followers can be a challenge for many business owners. Perhaps you’ve experienced this – you’ve built up a healthy following on Instagram or you’ve got hundreds or perhaps even thousands...
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185 – 6 Content Marketing Tools We’re Loving in 2022
In this episode, your hosts, Suzi Dafnis and Michelle Falzon, are talking about something they haven’t done before on this show, which is to dig into some of their favourite marketing software and tools! That’s right! While always being...
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