25 – Is SEO still relevant when creating content?
Often, when people start talking about SEO it can sound like they are speaking another language. And with all the rules changing around what Google sees as valuable content, do we really need to be focusing on SEO anymore?...
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24 – 4 Email Marketing Trends That Will Help You Get More Results
Click to download the podcast The average person in business sends and receives an average of 122 emails per day. That’s a lot of email content competing for attention in your customer’s inbox! And as competition has stepped up,...
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23 – How to Craft an Offer That Sells
Click to download the podcast Every day we’re being pitched offers – but not all them stick. So, what makes the difference? Is there a “secret formula” for creating offers that compel people to buy? In this episode...
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22 – How to Use Guarantees and Risk Reversal in Your Content to Get More Sales
Click to download the podcast You can have awesome content and an amazing offer, but if you don’t manage the risk reversal process, you could be losing your prospects right at the point of purchase. Guarantees and other...
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21 – How to Boost Engagement with User-Generated Content
Click to download the podcast User-generated content is on the rise – smart content marketers are finding huge benefits in opening up their content generation to their communities – whether it’s photos, videos, case studies, comments, ratings and reviews,...
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20 – How to Get Awesome Client Stories, Case Studies and Testimonials
Click to download the podcast One of the most valuable pieces of content we have is our customer stories. And yet, many businesses are ignoring this incredibly powerful content, even though it’s right under their noses. In this...
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18 – Not Your Usual Content Ideas (Part 2)
Click to download the podcast Are you looking for some new content inspiration? What are some of the latest ideas and formats you need to know about such as quizzes, gamified content, user generated content and live streamed...
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17 – Not Your Usual Content Ideas (Part 1)
Click to download the podcast Are you looking for some new content inspiration? What are some of the latest ideas and formats you need to know about such as quizzes, gamified content, user-generated content and live-streamed content? In...
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16 – What You Need To Know BEFORE Driving Traffic To Your Offers
Click to download the podcast Everybody wants traffic – more visitors to their site, their optins, their sales pages, etc. But very few people are actually really prepared to turn that traffic into sales. In this episode, you...
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15 – How To Create Great Content Without Burning Out
We love content marketing and we KNOW that great content definitely sells… BUT… it can seem like there’s always a new deadline. Always a new piece of content to create. And, because it’s so important to be consistent with...
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14 – Content Sells Q & A
We’ve been getting some great questions from listeners, so we decided to host a Content Sells Q&A session every once in a while. Today, your hosts, Suzi Dafnis and Michelle Falzon, will be answering Olga’s question about finding images...
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13 – Call To Action – Mistakes and Must Haves
Click to download the podcast How do you create an effective Call To Action? What can you do to get more people clicking on your links, watching your videos and buying your stuff? In this episode of the Content...
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