There is a way to make people more inclined to move forward with you BEFORE you formally or overtly ask them to take that next step.
It’s known as “seeding” and when you do this well, your content becomes much more powerful and your conversions increase.
And that’s because, at its core, seeding really paves the way for the sale by building curiosity and desire in a subtle way that lets people see the possibilities for solving their problem using your products or services, without it feeling salesy.
The problem is, many people don’t do this at all in their content. Or when they do, it often either comes across heavy-handed or it’s so subtle that it barely registers in their customer’s mind.
In today’s episode, hosts Suzi Dafnis and Michelle Falzon, share 7 key pieces of content you can seed so that you pave the way for the sale.
Plus, included in this episode is a bonus download – The How to Seed Your Content Checklist, which summarizes the seven key pieces of content you can seed.
Listen to this episode to hear more about:
- How to get people ready to buy from you before you formally make an offer
- Why Seeding is not always about mentioning the specific product or service you ultimately want to sell (and what to seed instead)
- Why you want to be aware of people’s objections to your offer and how to use seeding to overcome those objections
- Why telling your customer stories is one of the most powerful ways to seed your content
- How to seed the factors that are going to influence people’s emotions and beliefs
- How to naturally fold the idea you want to share in with your content
- How you can mention your product or service in a casual way that creates desire without sounding like a sales spiel
- Why you want to think of your content in two simultaneous tracks
- How seeding can help reframe your price point
- Why you might want to seed more advanced content (and how to do it)
- How to use Open Loops to get more sales and keep people interested in your content
- Why you want to “sprinkle not pour” your seeds
- The two-word phrase you can use to have people begging for more of your advanced content
- Why you MUST give incredibly valuable content in order for your content “seeds” to germinate
Also mentioned in this episode: