52 – 8 Types of Subject Lines that will Get Your Emails Opened
The humble subject line might only be a few words, but it is actually one of the most important pieces of content we create in our email marketing. Getting even a small bump in open rates for your emails...
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51 – Easy Ways to Outsource Your Content Marketing
One of the more common questions we get asked is “What aspects of my Content Marketing are okay to outsource to someone else and what should I keep doing myself?” In today’s episode, hosts Suzi Dafnis and Michelle Falzon...
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50 – How many avatars do you need?
One of the big questions we often get asked is, “How many avatars do you need?”. Many people aren’t sure – do I just stick with one? What if I serve multiple people? How many avatars is too many?...
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49 – Creating your customer experience by design not by default with Jason Friedman
Are you creating your customer experience by design or by default? Customer Experience expert, and CEO of CXFormula.com Jason Friedman has spent a lifetime creating amazing experiences, from theatrical exploits for the likes of Fleetwood Mac and Peter Gabriel;...
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48 — How to turn your communication into a memorable work of art with Victoria Labalme
“How can you communicate with impact?” This is a question Strategic Performance Coach and Performing Artist Victoria Labalme has spent a lifetime exploring as she’s worked on stage and screen as an actor and also helped elite entrepreneurs, best-selling...
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47 – How to use power words to instantly attract attention and ignite sales
We all know words are powerful. A well-written movie can make us laugh or cry. A powerful ad can make us buy something or donate money to a cause. A caring note from a friend when we’re feeling down...
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46 – Are email newsletters still worth doing?
There was a time when the email newsletter was the go-to strategy for most businesses and the main method for communicating with their customers via email, but with all the different email marketing and content marketing strategies available to...
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45 – Content marketing trends for 2017 with Joe Pulizzi
Content marketing is changing all the time. Wouldn’t it be great if you had some way of knowing those changes before they happen so you could get in front of them and do more of what works and less...
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44 – Reducing cart abandonment with smart content
According to research from the Baymard Institute, the average online shopping cart abandonment rate is 68.63% to be exact. And that’s across a variety of industries. So what that means for our listeners is that roughly 2 out of...
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43 – Woops, I lost my mojo! How to find your voice and get more confident with your content creation
Ever feel like you’ve lost your mojo – things go wrong, something happens that shakes you up or plants a seed of doubt? And it can cause you to question, “Who am I to be creating content / writing...
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42 – Creating content that keeps your customers coming back, with Stu McLaren
One of the best ways to guarantee ongoing sales and cash in the door is to adopt a recurring revenue model where, instead of a one-off transaction, each sale is leveraged into an automatic repeat purchase via the likes...
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41 – How to use micro-commitments to create more compelling content
Research shows that once someone has made a commitment, they’re more likely to follow through with the next step. It’s known as the “Commitment Bias” and you can make the most of it to get more sales, more engaged...
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