If your inbox is exploding with more emails than you can read, you’re not alone. That’s EXACTLY what your customers are experiencing too! So, how can you get your emails opened and, more importantly, READ and CLICKED ON, when...
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Are you a small business owner who doesn’t have a big splashy budget for your marketing…but you still want to grow your audience and your sales? If so, this episode is for you. In today’s episode, your hosts, Suzi...
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What does it take to grow a massive following of people who love to buy from you? In today’s episode, your hosts, Suzi Dafnis and Michelle Falzon welcome special guest, blogger and personal branding expert, Amber Renae. Amber shares...
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Are you fine with giving away free content but when it comes to asking for the sale “the resistance” comes up? Your palms get clammy. Your heart beats faster and you feel a growing reluctance as the moment you...
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Learn how John Gallagher, co-founder of LearningHerbs.com and Herbmentor.com, grew a massive email list, attracted thousands of people to his membership site and successfully sold thousands of products online over the past 13 years, providing education on herbs and...
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Maybe you have an email list you have neglected or a client base that hasn’t heard from you for a while. How do you re-warm those connections? What do you say when you first reach out? Do you apologise?...
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We each have different learning styles, but the big problem is, when we create our content we tend to tailor it to suit our OWN learning style! That’s great for other people who receive and process information like WE...
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There is a way to make people more inclined to move forward with you BEFORE you formally or overtly ask them to take that next step. It’s known as “seeding” and when you do this well, your content becomes...
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Webinars are a great way to educate and to share information about your products and services and they are ALSO a great way to SELL. However, we see a lot of people hosting webinars where they give a lot...
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Has the concept of writing a book crossed your mind? Or maybe you ALREADY have a book that’s either written and awaiting publication or that’s already been published. If so, there are some fascinating and exciting NEW ways you...
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Chrissy Amphlett, the legendary lead singer of the Australian ’80s rock band The Divinyls, famously sang, “It’s a fine, fine line between pleasure and pain.” And with your marketing content, this is SO true… Both of these emotional states...
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Social Proof is based on the idea that we tend to do what we observe other people are doing. It’s why nightclubs like to have people queue out onto the street or why restaurants will fill their tables from...
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Content Sells