Today we’re talking about how to use Surveys— not just as a way to learn more about your audience (which they are AWESOME for!) but also something that BOTH Suzi and Michelle have found is really powerful — and...
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It’s a milestone day! This is Episode 100! We posted our first episode of Content Sells on September 18, 2015… and since then we’ve published an episode virtually every two weeks. Now it’s time to clink a glass of...
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There is real power in “niching down” — that is, going for a smaller and more specific slice of a larger market. But it can be hard to let go of the many to focus on the few. One...
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There are literally dozens and dozens of awards being offered each year acknowledging businesses and business owners. And being a finalist or winner can be a really awesome way to raise your profile and build your credibility. In this...
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Hello and Happy New Year. Hope you’re enjoying some downtime and perhaps catching up on your favourite podcasts. One of the topics we talk about a lot here at HerBusiness is the courage to stand out and speak up....
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With a laptop and a smartphone, Natalie Sisson built a six-figure education business that she can run from anywhere in the world. And one of the keys to that success has been her book publishing strategy. In today’s episode,...
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Livecasts are something we’ve been doing more of and we’re LOVING it… Technically, a Facebook Live is a live broadcast but what we’re talking about here is more like crafting your own event or show that you can broadcast...
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Ever thought about joining or starting a Mastermind? A Mastermind is a group of peers who come together in some regular way to share ideas, support each other and help each other succeed. In today’s episode your hosts, Suzi...
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Many of us are finding ourselves on video a lot more than we used to – even if we aren’t making content videos to put on YouTube, maybe we are being seen on camera more with our clients on...
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Coupons and discounts CAN be very powerful when it comes to getting new customers, generating cashflow and boosting sales… but we are putting a BIG asterisk on today’s episode that says – you must use this tactic VERY strategically!...
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What do you do when you have a particular feature or benefit of your product or service that YOU know is awesome… but it’s not immediately obvious to your potential customers that it’s awesome? How do you treat a...
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One of the KEYS to moving more towards connection is to feel comfortable and confident communicating your value. Problem is, any time you’re trying to communicate your value to get new clients it’s pretty certain that you’ll hit roadblocks....
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Content Sells