What do you do when you have a particular feature or benefit of your product or service that YOU know is awesome… but it’s not immediately obvious to your potential customers that it’s awesome? How do you treat a...
listen subscribe
One of the KEYS to moving more towards connection is to feel comfortable and confident communicating your value. Problem is, any time you’re trying to communicate your value to get new clients it’s pretty certain that you’ll hit roadblocks....
listen subscribe
One of the BEST ways we’ve found to grow our businesses is through Strategic Alliances. But how do you start? What are you looking for in a Strategic Alliance partner? Where can you find good Strategic Alliances? In this...
listen subscribe
One of the biggest challenges small business owners have when it comes to embracing content marketing is that it feels so BIG and OVERWHELMING… where do you begin? What can happen is that you get all excited and start...
listen subscribe
You can have the best message and do amazing content marketing, but if your offer is not irresistible, you may find you STILL don’t get enough sales. In this episode, your hosts, Suzi Dafnis and Michelle Falzon interview Michael...
listen subscribe
Your lead magnet is one of the best ways to get people starting the journey towards buying from you because it’s typically a very low commitment someone needs to make – and they get something of value in return....
listen subscribe
Ever started a Facebook Group and had it turn into a ghost town? How do you keep people engaged and loving being part of your Facebook Group? In this episode, your hosts, Suzi Dafnis and Michelle Falzon speak to...
listen subscribe
To build an EPIC business today you need to connect in more meaningful ways with your customers than you EVER have before… and one of THE most powerful ways to do that is to tell your STORIES. In this...
listen subscribe
If you’ve ever asked the question “What do I charge for my product?” or “How can I increase my pricing when my competitors are all charging less?” or “How can I test my pricing” you are going to love...
listen subscribe
We first saw the guest on today’s show, Joanna Wiebe, speak at a conference in the US a few years ago and she completely blew us away. Not only is she an incredibly talented copywriter, she also ascribes to...
listen subscribe
As our market gets more sophisticated and we see more and more of our competitors stepping into content marketing strategies, there’s one area that will really help set you apart and that is the level of CONNECTION you are...
listen subscribe
In today’s episode, your hosts Suzi Dafnis and Michelle Falzon share 3-Steps To Finally Getting ANY Big Content Project DONE! And this is a way for you to actually get some of those bigger content projects done – you...
listen subscribe
Content Sells