Sales and Marketing Growth Zone

This is one of the most popular growth zones. The Sales & Marketing Growth ZoneSales are the lifeblood of your business.

But for many businesses sales can be very “ad hoc” and marketing is very often reactive, rather than proactive – meaning you can be really busy one month and quiet the next, and suffering from a real peak and trough in your cashflow as a result and that can be hugely stressful.

Tipping Point businesses find a way to create repeatable results with their sales and marketing – they understand who their ideal client is and they have a marketing system that leverages the power of automation so they can continue to grow and not have to constantly be re-inventing the wheel or chasing bright shiny objects.

One of the big tipping points in our business came when we began to embrace online marketing. In both HerBusiness and my events business, we’d done a lot of direct mail and “offline” marketing and in the mid 90s we were early adopters of things like websites and email marketing.

Again, I had to go and put myself in the learner’s seat, finding wonderful experts who helped me piece together our marketing strategy. Even today, we are constantly learning about what’s working – because your market is always changing and you need to plan to change with it – failing to do that can leave you at the stuck point – or worse, still the decline point.

Today we market using webinars, podcasts, videos, and social media – and our website is the main gateway for new clients – and we were quick to try these new methods when they became available.

— Suzi Dafnis, CEO – HerBusiness

Study these programs if you:

  • Get more clarity on your business direction
  • Beat overwhelm
  • Get more focused
  • Be clear on your marketing direction for 2017
  • Master your marketing
  • Attract more customers

 

Your Bonus Downloads and Resources

HerBusiness Growth Guide
2021 – August

Download the August 2021 Sales & Marketing Growth Guide.

HerBusiness Growth Guide
2021 – April

Download the April 2021 Sales & Marketing Growth Guide

HerBusiness Growth Guide
2020 December – 2021 January

Download the December/January Sales & Marketing Growth Guide

HerBusiness Growth Guide
2020 – July

Download the July 2020 Sales & Marketing Growth Guide

Grab your free marketing worksheets and cheat sheets.

Watch

Take a look at some of our favourite marketing webinars

Attracting More Customers and Generating Leads

Creating Compelling Content

Getting Online Marketing Working for You

Generating More Sales

Listen

Take a listen to these marketing focused podcasts in the Content Sells Podcast series.

Go here for all the Sales online trainings
Or go here for all the Marketing online trainings

Your Bonus Downloads and Resources

Check out the entire library here.

Anneke Van den Broek

About the Author

HerBusiness (formerly Australian Businesswomen’s Network) is a membership community that provides education, training, resources, mentoring and support for women business owners.