Consumers are bombarded with as many as 5,000 messages a day. They are in complete control of how they buy. They can ignore your advertising at will. So how do you get them to pay attention to you?
Joe Pulizzi, one the world’s leading experts on content marketing, explains step-by-step how businesses can drive EPIC sales by creating content that is so helpful, so valuable and so compelling that customers can’t live without it.
During this webinar we’ll look at:
- The objectives, principles and core strategies of content marketing
- Easy to understand ways to deliver content marketing
- Powerful ways to connect with your customers
- How to develop stories–for websites, blogs, and social media–that lead directly to greater profits and growth.
- How to leverage social and email channels to create–and grow–your audience
Who should listen:
- digital marketers
- entrepreneurs and small business owners
Comments from the audience:
“Thanks for providing free learning opportunities for women who work from home and don’t have the luxury of cash to spend on self-education.”
“Always love the Booked for Lunch sessions. They are always useful and I always have a list afterwards that I want to immediately implement in the business.
“Joe Pulizzi is such a great speaker and Suzi always asks fantastic questions.”
“Joe was awesome, practical and engaging.”
“The webinar covered just enough information to create impetus, but not so much that it overwhelmed listeners. There’s nothing worse that having too much information crammed into a webinar.”
“Great presentation. People kept telling me: “You have to Twitter and Facebook!”– but I had no idea what the benefits were. Now I understand how to discriminate between them and how they will help with my business.”
“Joe was a fabulous source of knowledge. It was really easy to follow his practical advice which simplified a seemingly complex area.”
Premium Members watch for free. Learn more about the benefits of Premium Membership.
Buy the Book
- Epic Content Marketing
- Price: $59 (Login for Premium Member Discount)
- Speakers: Joe Pulizzi
- Venue: On-Demand