There is real power in “niching down” — that is, going for a smaller and more specific slice of a larger market. But it can be hard to let go of the many to focus on the few. One... read more
There are literally dozens and dozens of awards being offered each year acknowledging businesses and business owners. And being a finalist or winner can be a really awesome way to raise your profile and build your credibility. In this... read more
With a laptop and a smartphone, Natalie Sisson built a six-figure education business that she can run from anywhere in the world. And one of the keys to that success has been her book publishing strategy. In today’s episode,... read more
How do companies such as Apple create such enchanting products? And how do some people always seem to enchant others? According to bestselling business guru Guy Kawasaki, anyone can learn the art of enchantment. This installment of BOOKED for... read more
Ever thought about joining or starting a Mastermind? A Mastermind is a group of peers who come together in some regular way to share ideas, support each other and help each other succeed. In today’s episode your hosts, Suzi... read more
Many of us are finding ourselves on video a lot more than we used to – even if we aren’t making content videos to put on YouTube, maybe we are being seen on camera more with our clients on... read more
This exclusive one-hour interview with Seth Godin, author of Linchpin – Are You Indispensible?, shows that the key to being indispensable is overcoming the fears that hold us back. Seth provides honest and in-depth insights into the lessons found... read more
Coupons and discounts CAN be very powerful when it comes to getting new customers, generating cashflow and boosting sales… but we are putting a BIG asterisk on today’s episode that says – you must use this tactic VERY strategically!... read more
What do you do when you have a particular feature or benefit of your product or service that YOU know is awesome… but it’s not immediately obvious to your potential customers that it’s awesome? How do you treat a... read more
One of the KEYS to moving more towards connection is to feel comfortable and confident communicating your value. Problem is, any time you’re trying to communicate your value to get new clients it’s pretty certain that you’ll hit roadblocks.... read more
One of the BEST ways we’ve found to grow our businesses is through Strategic Alliances. But how do you start? What are you looking for in a Strategic Alliance partner? Where can you find good Strategic Alliances? In this... read more
One of the biggest challenges small business owners have when it comes to embracing content marketing is that it feels so BIG and OVERWHELMING… where do you begin? What can happen is that you get all excited and start... read more
Join award-winning entrepreneur and CEO Suzi Dafnis at the Profitable Business Workshop for Coaches and Consultants on 1 October.
