BOOKED for Lunch

The Laws of Subtraction

The world is more overwhelming than ever before. Our work is deeper and more demanding than ever. Our businesses are more complicated and difficult to manage than ever. Our economy is more uncertain than ever. Our resources are scarcer... read more

The Power of Foursquare

What if you could reward your customers, build their loyalty and let them help market your business? Location-based marketing lets you provide targeted offers and develop more meaningful interactions between your customers and your products and services. Millions of... read more

The Zappos Experience

What is it about Zappos that makes their customers so delighted? Author Joseph Michelli was granted full access to Zappos employees across the organisation and writes about the big Wow. “Wow and caring are celebrated at Zappos, whether they... read more

To Sell is Human

Whether we’re entrepreneurs, employees, parents or partners, we spend our days trying to move others. We’re all in sales. But why we do the things we do? In his provocative book, New York Times and Wall Street Journal bestselling... read more

UnSelling

From the top-selling authors of UnMarketing, a new book turns traditional wisdom on its head. Looking beyond a narrow sales funnel, and seeing what really influences purchase and repurchase decisions today. Today, one negative review can outweigh a thousand... read more

Virtual Freedom

Entrepreneurs often suffer from “superhero syndrome” – the misconception that to be successful, they must do everything themselves. Not only are they the boss, but also the salesperson, HR manager, copywriter, operations manager, online marketing guru, and so much... read more

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