How Brands and Consumers Use Social Media to Build a Better World Is technology teaching us to be more human? Could the future of profit actually be purpose? We are excited to introduce you to a book that can help to put meaning into your business, We First by Simon Mainwaring.

In this interview with the author, we discuss how book looks at how to practice capitalism in a way that satisfies the need for both profit and a healthy, sustainable planet.

What you will learn from this webinar:

  • How technology is teaching us to be human again
  • The importance of engagement
  • What social capital is
  • How to turn a bad brands story around

Comments from the audience:

The opportunity to listen to someone who is passionate about giving back to the world. But more importantly showing real example on how we can all make a contribution.”

I really enjoyed the entire presentation. The thing that really stuck in my mind though was about TOMS. This is a fantastic idea and something that I believe every organization, no matter of size or annual turnover, should get involved in.”

“It was very thought provoking and interesting.”

Thinking more deeply about the long term ramifications of what you do in business.”

Premium Members watch for free. Learn more about the benefits of Premium Membership.

Buy the Book

Event Details

  • We First with Simon Mainwaring
  • Price: $59 (Login for Premium Member Discount)
  • Speakers: Simon Mainwaring
  • Venue: On-Demand

  • Buy Now

About the Guest

Simon Mainwaring is founder of We First, a social branding consulting firm that helps companies use social media to build communities, profits and positive social impact. An award-winning advertising creative director, influential blogger and international speaker, he is a member of the General Mills Digital Advisory Board, the Advisory Board...

About the Book

We First: How Brands and Consumers Use Social Media

We First: How Brands and Consumers Use Social Media to Build a Better World A social media expert with global experience with many of the world’s biggest brands, including Nike, Toyota and Motorola, Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer...

read more