How Brands and Consumers Use Social Media to Build a Better World Is technology teaching us to be more human? Could the future of profit actually be purpose? We are excited to introduce you to a book that can help to put meaning into your business, We First by Simon Mainwaring.
In this interview with the author, we discuss how book looks at how to practice capitalism in a way that satisfies the need for both profit and a healthy, sustainable planet.
What you will learn from this webinar:
- How technology is teaching us to be human again
- The importance of engagement
- What social capital is
- How to turn a bad brands story around
Comments from the audience:
“The opportunity to listen to someone who is passionate about giving back to the world. But more importantly showing real example on how we can all make a contribution.”
“I really enjoyed the entire presentation. The thing that really stuck in my mind though was about TOMS. This is a fantastic idea and something that I believe every organization, no matter of size or annual turnover, should get involved in.”
“It was very thought provoking and interesting.”
“Thinking more deeply about the long term ramifications of what you do in business.”
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Buy the Book
- We First with Simon Mainwaring
- Price: $59 (Login for Premium Member Discount)
- Venue: On-Demand